Children Picture Books from China Exhibition Visuals by Blend Design

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DESIGN DETAILS
DESIGN NAME:
Children Picture Books from China

PRIMARY FUNCTION:
Exhibition Visuals

INSPIRATION:
The activity attribute should be not only international, but also national, and be full of children's interest. The experts selected the ink painting of red & green dragonfly from different style picture books and gave the overall style. The illustrations are elegant in color, beautiful in artistic conception and unique in oriental flavor. The picture with innocence children is full of their longing for good things and future life. The style and the theme are well matched.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
October 2016 the Chinese children's book exhibition "children picture books from China" organized by Confucius institute headquarters was made their full debut at children's hall of the Frankfurt book fair. "Children picture books from China" made a selection of the 197 original works from 1000 kinds of picture books of 500 Chinese publishers to display. Through text and paintings by Chinese writers and illustrators, unique Chinese picture beauty appears on the international stage.

OPERATION / FLOW / INTERACTION:
The main difficulty of this event design is how to plan the graphic and exhibition content information reasonably in the exhibition space. After many times of coordination with the German exhibition builder, the designer adjusted the proportion, scale, layout and detail processing of the exhibition stand, and finally achieved a good cooperation effect.

PROJECT DURATION AND LOCATION:
The project started in June 2016 in Beijing China and finished in October 2016 in Frankfurt Germany. Subsequently, Confucius Institutes and other partners around the world successively presented this book collection and related visual design.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
This scheme needs to present the details of Chinese ink painting, so in the printing and exhibition of ink-jet painting, there is a high demand for production and paper, and it needs to reflect the level of ink absorption and natural ink-jet. Printing materials, including LCD screen background color, need to show pure ivory white to reflect the gentle oriental charm and detail characteristics of the design. The little Notbook uses the red rope binding way to interpret the traditional Chinese color.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Because the composition of ink points is relatively free, the picture is suitable for various sizes and can be flexibly applied in 2D plane and 3D space.

TAGS:
Children's picture book exhibition, children's interest, Chinese ink painting, oriental charm

RESEARCH ABSTRACT:
Before making the vision and exhibition structure plan, it is necessary to analyze the space location, scale, internal and external visiting lines of the booth reasonably, to study people's feeling of exhibition vision from different angles and positions, and to consider the structure and color of adjacent booths.

CHALLENGE:
Traditional Chinese ink paintings as visual image for the book exhibition are too elegant. Visual design for exhibition should have more strong colors, symbols or graphics to attract attention of the audiences. In order to solve this problem, designers picked up the ink points from paintings of Mr. Liang as the abstract elements, and strengthened the red and yellow saturation, and used with ink painting together.

ADDED DATE:
2020-02-04 13:27:40

TEAM MEMBERS (3) :
Concept and Planning: Yonghong Ma , Art Director: Fang Ge and Illustration: Peilong Liang

IMAGE CREDITS:
Main Image: (Design) Blend Design, 2016
Image#1: (Design) Blend Design, 2016; (Illustration) Peilong Liang, 2010
Image#2: (Design) Blend Design, 2016; (Illustration) Peilong Liang, 2010
Image#3: (Design) Blend Design, 2016; (Illustration) Peilong Liang, 2010
Image#4: (Photography) Confucius Institute Headquarters, 2016

PATENTS/COPYRIGHTS:
Design @ Blend Design Illustration@ Peilong Liang Copyright @ Confucius Institute Headquarters

Visit the following page to learn more: http://suo.im/6riZFQ
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Confucius Institute Headquarters

PROFILE:
Confucius Institute is an institution established around the world to promote Chinese language and spread Chinese culture. In order to enhance people's understanding of Chinese language and culture, develop friendly relations between China and other countries, and provide convenient and excellent learning conditions for Chinese learners, the Ministry of education of China has set up Confucius Institute Headquarters in Beijing, which is responsible for the management and guidance of Confucius Institutes around the world.

NOMINATION DETAILS

Children Picture Books From China Exhibition Visuals by Blend Design is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Children Picture Books From China Exhibition Visuals by Blend Design is Winner in Graphics and Visual Communication Design Category, 2019 - 2020.



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