Tualcom Logo and Brand Identity by Kenarkose Creative

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DESIGN DETAILS
DESIGN NAME:
Tualcom

PRIMARY FUNCTION:
Logo and Brand Identity

INSPIRATION:
Tualcom operates in the fields of communication and RF Technologies. The main company objective stands out to develop and produce compact, efficient and general purpose or application specific communication and RF systems, subsystems and modules. The main motive was to reflect these core values in the visual identity of the brand. The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In this project, the main objective was to reflect the company values into a powerful logomark and branding. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The COM of the TUALCOM comes from the word, communication. In order to answer the request of the client to put an emphasis on the word TUAL, the remaining part of the company name is consciously eliminated from the logomark but implicitly projected through one continuous red band. The branding is shaped around the same idea of horizontal red stripes that are coupled with vertical blue ones.

OPERATION / FLOW / INTERACTION:
A brand identity guidelines manual was provided to the client in order to create a consistent visual language across all digital and printed media. The coupling of vertical blue stripes with a horizontal red band sets off a coherent visual link that immediately interacts with the audience and makes them recognize Tualcom without even seeing the logo.

PROJECT DURATION AND LOCATION:
The project started in October 2018 and finished in February 2019 in Ankara.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior office space.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. A comprehensive brand identity guidelines manual was prepared in order to prevent the misproduction of any item. These guidelines help employees to easily grasp both the visual language and the core company values of Tualcom. Therefore, the resulting visual representation creates coherency with noticeability that allows the audience to easily communicate with the brand.

TAGS:
Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design

RESEARCH ABSTRACT:
Starting the project, an extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The outcome of this research revealed that the existing logo was generic, and it was easily being mixed up with other similar logos by the audience. The branding system was also lacking. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective. The visual system was to be built not only for the industry related audience but also for the ones who are unfamiliar to the field.

CHALLENGE:
The client was hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. In order to balance out the powerful change in the logo, the previous color combination was preserved and replaced with a better calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.

ADDED DATE:
2020-01-30 09:23:15

TEAM MEMBERS (4) :
Gizem Akdağ, Merve Okçu, Haktan Aksu and Pelin Bilgin

IMAGE CREDITS:
All visual materials were designed and produced by Kenarköşe Creative.

Visit the following page to learn more: http://tualcom.com.tr
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Tualcom

PROFILE:
Tualcom operates in the fields of communication and RF technologies. In addition to providing fast, customized and state-of-the-art solutions with the indigenous designs, they also participate in various projects carried out by country’s leading space technology and defense companies. The main objective of the company is to develop and produce compact, efficient and general-purpose or application-specific communication and RF systems, sub-systems and modules. In addition to communication systems, their product family also includes high frequency and broadband systems related to radar and electronic warfare. Tualcom gives the utmost importance to research and development activities. By transforming these activities into end products, the company has become one of the leading companies in data links, telemetry systems, and electronic warfare in a short period. Supplying various products for different platforms, Tualcom is one of the most trusted suppliers for major defense companies in Turkey and started exporting its products worldwide.

NOMINATION DETAILS

Tualcom Logo and Brand Identity by Kenarkose Creative is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Tualcom Logo and Brand Identity by Kenarkose Creative is Winner in Graphics and Visual Communication Design Category, 2019 - 2020.



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