WiseTribe Education Visual Identity by Somethink Brand |
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| DESIGN DETAILS | |||||
| DESIGN NAME: WiseTribe Education PRIMARY FUNCTION: Visual Identity INSPIRATION: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space. OPERATION / FLOW / INTERACTION: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better. PROJECT DURATION AND LOCATION: The project started in January 2018 in Guangzhou, China. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Templates for posters and social media, business cards, envelopes, badges. SPECIFICATIONS / TECHNICAL PROPERTIES: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length) TAGS: Brand, logo, Visual Identity, Education, child RESEARCH ABSTRACT: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it. CHALLENGE: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children' ADDED DATE: 2020-01-30 08:17:02 TEAM MEMBERS (3) : Astro Wong, Dorne Tsui and Jr Deng IMAGE CREDITS: Image #1: Designer Astro Wong, WiseTribe education, 2018. Image #2: Designer Astro Wong, WiseTribe education, 2018. Image #3: Designer Astro Wong, WiseTribe education, 2018. Image #4: Designer Astro Wong, WiseTribe education, 2018. Image #5: Designer Astro Wong, WiseTribe education, 2018. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: WiseTribe education PROFILE: Through multi-dimensional teaching, the Wise Tribe inspires students' wisdom and improves their comprehensive quality of logic, three-dimensional space and scientific exploration. Giving children "the ability to do more of what they want to do" is the original intention of the brand. |
| AWARD DETAILS | |
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Wisetribe Education Visual Identity by Somethink Brand is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Somethink Brand. · Click here to register inorder to view the profile and other works by Somethink Brand. |
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