Post Herbum Packaging by Kristina Asvice

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DESIGN DETAILS
DESIGN NAME:
Post Herbum

PRIMARY FUNCTION:
Packaging

INSPIRATION:
Herbalism is one of the many cultural heritage of Lithuania. Whole herbs by their purity and fragility inspired to create a unique packaging for them. The main aim was to create an attractive and convenient package for whole herbs grown in Lithuania.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The box was made for whole herbal tea. The tea box has an unusual triangular shape with sleeve. To pack two types of herbs, the packaging takes on a diamond shape as the style continues. Since the product is natural, the packaging was designed to be environmentally friendly, organic. Die cut of the boxes was invented in a such way that the boxes are folded in a simple way, without gluing or fixing parts. Sleeves are also folded without gluing. Design includes the solution of such tasks as usability, functionality and environmental friendliness.

OPERATION / FLOW / INTERACTION:
All parts of the boxes are folded without glue.

PROJECT DURATION AND LOCATION:
Vilnius College of Technologies and Design thesis project. The project started in February 2019 in Vilnius and finished in Juni 2019.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The basic box designs are selected with eco-friendly double-sided brown paper (Ecoline Brown Duo, 290 gsm), which in color and material corresponds to the intended purpose of eco-packaging. For the pockets paper is selected paper (Scandia Natural 240 gsm) with a light milky-white color that fits brown color tone.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Small packaging dimensions: 155 x 50 x 135 mm Big packaging dimension: 235 x 50 x 135 mm

TAGS:
Paper box, herbs, organic, triangular box, rhomb

RESEARCH ABSTRACT:
The main aim was to create an attractive and convenient package for whole herbs. Such packaging should competitive on the shelf. Based on the theoretical part and the research, it was observed that box-shaped packages are the most popular, pastel colors and subtle illustrations prevail. Triangular box was chosen, which would comply with the principles of organic packaging and suitable for secondary use. The natural color palette and lightweight design are also maintained. The unique brand was created that addresses the user and sends a message about product features through special inserts in packaging.

CHALLENGE:
The main obstacle was to create an unique shape for packaging, which should be organic and convenient for use.

ADDED DATE:
2020-01-26 20:43:49

TEAM MEMBERS (3) :
Designer: Kristina Asvice., Project supervisor: Petras Petkevičius. and

IMAGE CREDITS:
Kristina Asvice, 2019.

PATENTS/COPYRIGHTS:
Copyrights belong to Kristina Asvice, 2019.

Visit the following page to learn more: https://www.behance.net/kristina-asvice
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Vilnius College of Technologies and Design

PROFILE:
Vilnius College of Technologies and Design (VTDK) in its current structure was established in 2008 through the integration of Vilnius Technical College into Vilnius College of Construction and Design. Vilnius College of Technologies and Design is a state university of applied sciences, hosting around 2.500 students and 200 professors and other staff members. The College consists of 3 faculties: the Design Faculty, the Technical Faculty, and the Civil Engineering Faculty. The College offers 16 full-time study programs, partial studies through exchange programs, as well as informal study courses and training. The studies at the College focus on practical activities and enable the students to acquire specialized background and achieve professional bachelor’s degree. Vilnius College of Technologies and Design maintains close cooperation with many Lithuanian and foreign partners, takes part in various international projects, and is a member of the European Association for International Education (EAIE), Universities of Applied Sciences network (UASnet), and the European Association of Institutions in Higher Education (EURASCHE).

NOMINATION DETAILS

Post Herbum Packaging by Kristina Asvice is a Nominee in Packaging Design Category.

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AWARD DETAILS

Post Herbum Packaging by Kristina Asvice is Winner in Packaging Design Category, 2019 - 2020.



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