Holystone Recruitment Brand Identity by Triangler Co., Ltd. |
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| DESIGN NAME: Holystone Recruitment PRIMARY FUNCTION: Brand Identity INSPIRATION: Holystone is a leading electronic component provider for 40 years in Taiwan. It’s been 10 years since the last time they participated in campus job fairs. The new HR department needs a brand new strategy and image to be known to university students so as to stand out from their competitors. Triangler takes this recruiting activity as a brand identity, meant to be extended and run for the next couples of years. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The piling square elements are made with Holystone's products and values, which help Holystone to show the strength and unique technology to the graduates. Logo, poster, shirts, documents, booth decoration, pamphlets, and gifts are all included to build up a strong attraction. The characters with big eyes wide open are looking for potential members, just as recruiting the talented people is like searching under the sea. OPERATION / FLOW / INTERACTION: This visual design is applied to campus recruitment fairs, including booth signs, flags, banners, leaflets, L folders, stickers, and interactive games. With the consistent young image, students can distinguish Holystone with a strong impression in recruitment fairs . PROJECT DURATION AND LOCATION: The project started and finished 2018 in Taipei, Taiwan, and the same visual design has been applied for annual campus recruitments in 2019 and 2020. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Triangler uses geometric elements and modern techniques to attract college students with a younger corporate image. SPECIFICATIONS / TECHNICAL PROPERTIES: Following are visual applications : DM: Width 450mm x Height 450mm bag: Width 260mm x Height 350mm stickers: Width 85mm x Height 85mm stand poster: Width 880mm x Height 1350mm TAGS: brand identity, event identity, recruitment visual, visual communication RESEARCH ABSTRACT: The designers visited the client’s factory to have a complete understanding of their production process and transform production steps and products with flat design. CHALLENGE: The electronic industry tends to convey a rational and technological impression, so it is hard for a company to obtain a unique feature among competitors. Triangler tries to transform company products into a young and humorous design, and thus creates a refreshing visual image for Holystone recruitment. ADDED DATE: 2020-01-17 08:43:17 TEAM MEMBERS (2) : Designer: Chi-Yao Tang, Chun-Yao Huang, Yi Wang and Design Manager: Hsiang-Chia Wu IMAGE CREDITS: PHOTO:Chi-Yao Tang |
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| Visit the following page to learn more: https://pse.is/LD3KH | |||||
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NAME: Triangler Co., Ltd. PROFILE: Triangler, a talented graphic design studio based in Taiwan, provides great design services in visual graphics and brand identity. The corporation was founded by three designers. To express the attitude of enlighting the true color of the clients’ brands, a neutral grey is chosen to be the main color, which represents the inclusiveness of Triangler. Interestingly, the Chinese name of the studio read exactly as the sound of “sandwich” to echo the flavorful works they do. Wish all the clients can get a chance to take a bite! |
| AWARD DETAILS | |
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Holystone Recruitment Brand Identity by Triangler Co., Ltd is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Triangler Co., Ltd.. · Click here to register inorder to view the profile and other works by Triangler Co., Ltd.. |
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