Holystone Recruitment Brand Identity by Triangler Co., Ltd.

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DESIGN DETAILS
DESIGN NAME:
Holystone Recruitment

PRIMARY FUNCTION:
Brand Identity

INSPIRATION:
Holystone is a leading electronic component provider for 40 years in Taiwan. It’s been 10 years since the last time they participated in campus job fairs. The new HR department needs a brand new strategy and image to be known to university students so as to stand out from their competitors. Triangler takes this recruiting activity as a brand identity, meant to be extended and run for the next couples of years.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The piling square elements are made with Holystone's products and values, which help Holystone to show the strength and unique technology to the graduates. Logo, poster, shirts, documents, booth decoration, pamphlets, and gifts are all included to build up a strong attraction. The characters with big eyes wide open are looking for potential members, just as recruiting the talented people is like searching under the sea.

OPERATION / FLOW / INTERACTION:
This visual design is applied to campus recruitment fairs, including booth signs, flags, banners, leaflets, L folders, stickers, and interactive games. With the consistent young image, students can distinguish Holystone with a strong impression in recruitment fairs .

PROJECT DURATION AND LOCATION:
The project started and finished 2018 in Taipei, Taiwan, and the same visual design has been applied for annual campus recruitments in 2019 and 2020.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Triangler uses geometric elements and modern techniques to attract college students with a younger corporate image.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Following are visual applications : DM: Width 450mm x Height 450mm bag: Width 260mm x Height 350mm stickers: Width 85mm x Height 85mm stand poster: Width 880mm x Height 1350mm

TAGS:
brand identity, event identity, recruitment visual, visual communication

RESEARCH ABSTRACT:
The designers visited the client’s factory to have a complete understanding of their production process and transform production steps and products with flat design.

CHALLENGE:
The electronic industry tends to convey a rational and technological impression, so it is hard for a company to obtain a unique feature among competitors. Triangler tries to transform company products into a young and humorous design, and thus creates a refreshing visual image for Holystone recruitment.

ADDED DATE:
2020-01-17 08:43:17

TEAM MEMBERS (2) :
Designer: Chi-Yao Tang, Chun-Yao Huang, Yi Wang and Design Manager: Hsiang-Chia Wu

IMAGE CREDITS:
PHOTO:Chi-Yao Tang

Visit the following page to learn more: https://pse.is/LD3KH
CLIENT/STUDIO/BRAND DETAILS
NAME:
Triangler Co., Ltd.

PROFILE:
Triangler, a talented graphic design studio based in Taiwan, provides great design services in visual graphics and brand identity. The corporation was founded by three designers. To express the attitude of enlighting the true color of the clients’ brands, a neutral grey is chosen to be the main color, which represents the inclusiveness of Triangler. Interestingly, the Chinese name of the studio read exactly as the sound of “sandwich” to echo the flavorful works they do. Wish all the clients can get a chance to take a bite!

NOMINATION DETAILS

Holystone Recruitment Brand Identity by Triangler Co., Ltd is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Holystone Recruitment Brand Identity by Triangler Co., Ltd is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.



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