A Proposal of Time Key Visual of Vintage Vinyl Exhibition by I'der Branding Design

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DESIGN DETAILS
DESIGN NAME:
A Proposal of Time

PRIMARY FUNCTION:
Key Visual of Vintage Vinyl Exhibition

INSPIRATION:
Retro is now on-trend. People appreciate the aesthetic and value of antiques. With this exhibition, we provide experiential space, having vinyl records playing in the background, letting people immerse themselves in the nostalgic atmosphere.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
With nostalgic music media - vinyl and cassette, combined with coffee, reading, and plants, this exhibition brings four daily proposition for modern, fast-paced lives. The key visual of this exhibition presents a rotating vinyl, a running clock, and a recording cassette. With records overlapping the circle of time, create a feeling of vintage flow.

OPERATION / FLOW / INTERACTION:
In this interactive exhibition, the audience can choose and play vinyl records as their preference. Enter each different space of time proposal; audience can experience different atmospheres and music.

PROJECT DURATION AND LOCATION:
Time: May 6th, 2019 Location: Providence University, Taichung, Taiwan

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
We choose vinyl CDs to make invitation cards and have mini DV tapes as merchandise.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Vinyl CDs Invitation Card: 150*150mm Blank Cassette: 106*67mm Blank Mini Tape: 71*50mm Poster: 502*728mm Key Visual Wall: 75*170mm

TAGS:
Vinyl Record, Proposal, Exhibition, Cassette, Succulent, Nostalgic, Retro, Music, Coffee, Reading, Life, Greenhouse

RESEARCH ABSTRACT:
Laying on the sofa, with Disney's classic songs playing in the background, what a cozy morning! Listening to old beautiful love songs, seeing vigor green succulents growing in the obsolete pot, the collision between vintage, music, and greens gives our lives an enchanting aftertaste.

CHALLENGE:
This exhibition is a cooperation between IDER Branding Design and the Department of Taiwanese Literature of Providence University. These students are not major in design, but they wholeheartedly participate and show their enthusiasm during the whole process. Thus, we create an enjoyable proposal for life and an unforgettable memory.

ADDED DATE:
2019-11-22 19:05:05

TEAM MEMBERS (13) :
Creative Director: YI-JEN, TU, Project Manager: HSIANG-YI, HO, Design Guidance: YU-HSIANG, NI, Design Guidance: MENG-HAN, LIU, Designer: PEI-JUNG, CHUNG, Designer: YI-CHIN, CHUNG, Designer: CHIAO-WEI, YANG, Designer: YU-CHAN, LIN, Space Designer: TZU-HAO, KUO, Professor: SHENG BANG, LIN, Professor: PIN TZU, CHEN, Professor: CHUNG CHUN, HSIEH and

IMAGE CREDITS:
I'der Branding Design, 2019.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
I'DER Branding Design

PROFILE:
I’DER Branding Design, founded in 1997, has professional experience for brand management for over 20 years. We commit to Brand Strategy, Brand Continuous Improvement, Packaging Image Marketing, and Interior Design. Our persistence has helped many enterprises to carry out their Brand Integration, Brand Transformation, Brand Innovation, Brand Development, Brand marketing, and other challenges. We do not blindly follow the trend but work passionately and visionarily to find out solutions with our clients and work together for the goal.

NOMINATION DETAILS

A Proposal of Time Key Visual of Vintage Vinyl Exhibition by I'der Branding Design is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

A Proposal of Time Key Visual of Vintage Vinyl Exhibition by I'der Branding Design is Winner in Graphics and Visual Communication Design Category, 2019 - 2020.



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