Zhuyeqing Green Tea Flagship Store Flagship Store by Li Xiang

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DESIGN DETAILS
DESIGN NAME:
Zhuyeqing Green Tea Flagship Store

PRIMARY FUNCTION:
Flagship Store

INSPIRATION:
The designer presents the motif of cloud and mountain in the way of freehand ink painting, and sprinkles a pair of elegant and beautiful Chinese landscape paintings in the enclosed limited space. Mountain-shaped counters extend naturally in the vertical and horizontal space. And designer transforms the mountain into cloud through the principle of mirror image. The two natural symbols appropriately describe the natural ecological origin place of zhuyeqing green tea.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The designer had completed the promotion of space design for a renowned green tea brand, Zhuyeqing, in its producing area Chengdu. The mountain-shaped counters seems like shrouded in the mist with bended panels which connect them drawing a graceful arc through the air. It not only meets the functional requirement of displaying goods, but also contributes the richness of aesthetic composition in the space and provides consumers with a variety of appreciative perspectives.

OPERATION / FLOW / INTERACTION:
After fully observation on the sensory needs of the consumers, designer has greatly reduced the fixed shape. Through customized function carriers, the needs of operation and consumer experience are both perfectly satisfied. The functional blocks at different levels and positions are carefully laid out, which opens up a path full of exploration and experience. Walking in the space, as if traveling through the clouds, consumers can not only appreciate the leisurely nature of the fairyland, but also enjoy sitting in the calm and peaceful mountain forest with particular interest.

PROJECT DURATION AND LOCATION:
The project finished in September 2019 in Chengdu, China.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Not only all the power cords and power plugs were hidden in the mountain-shaped counters, but also aromatherapy electric diffuser and sound system in order to reduce objects and make the space rich in experience while simple in forms. The large-scale use of stainless steel materials have added a touch of poetic flavour to the space while still retain a style of modern fashion. The texture and color of metal are just like ink on the paper, grinding out the ethereal artistic conception that perfectly deduces the theme.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The floor area of the project is 96 sqm.

TAGS:
Li Xiang, retail, flagship store, interior design, xlmuse, china, immersive experience

RESEARCH ABSTRACT:
Drinking tea requires both a favourable environment and a good mood, which is the reason why the designer values the guest experience to a great extent. Designer believes that experience is based on perception, therefore, she has greatly reduced the fixed shape in the space and hid most of the functional devices in the customized furniture.

CHALLENGE:
In a limited space with quite small area, the designer intended to use the motif of cloud and mountain as they shown in traditional Chinese painting, she would need to greatly reduce the fixed shape while at the same time satisfying all the necessary functions. And it turned out to be the biggest challenge. In additional, it became especially hard for the application of decorative film to the surface of the heteromorphic furniture. In the end, the designer asked the painters to manually paint the beautiful grains simulating that of the wood and finally realized the anticipated effects.

ADDED DATE:
2019-11-21 12:14:00

TEAM MEMBERS (3) :
Designer: Li Xiang, Project manager: Ren Lijiao and Project manager: Wu Feng

IMAGE CREDITS:
Image#1: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#2: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#3: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#4: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#5: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.

Visit the following page to learn more: http://www.xxxxxx.design
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CLIENT/STUDIO/BRAND DETAILS
NAME:
X+Living

PROFILE:
X+Living, founded in 2011 by Chinese architect Li Xiang, is an international architectural design company with a high pursuit of the perfect integration of artistic aesthetics and practical functions. X+Living takes"design creates value" as the core concept and insists on achieving the highest quality of design works from conceptual design to final completion. The projects, which has involved many fields of business, including parent-child, hotel, office, retail, culture, commerce, etc, had always driven the trend of the industry with high-level design confections and triggered enthusiastic feedback at the phenomenal level in the design industry. Accompanied by the management and founding of Li Xiang, X+Living has become a top design team led by several experienced designers. With high expert skills and outstanding service awareness, X+Living has created a surreal experience for consumers and unexpected brand values for customers.

NOMINATION DETAILS

Zhuyeqing Green Tea Flagship Store Flagship Store by Li Xiang is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Li Xiang is also kept secret. This information will also be available later.
AWARD DETAILS

Zhuyeqing Green Tea Flagship Store Flagship Store by Li Xiang is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.



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