Blessing Gifts Blessing Envelope by Weiquan Long |
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| DESIGN NAME: Blessing Gifts PRIMARY FUNCTION: Blessing Envelope INSPIRATION: New Year's Day is a sealed design packaging, which uses various elements of traditional China to carry out packaging in an innovative and modern way. Red envelopes are used to convey blessings and environmental protection views. UNIQUE PROPERTIES / PROJECT DESCRIPTION: "YEAH EP" brand cartoon is a walking cloud named P. The language of Guangdong in China is Cantonese. During the Chinese New Year of the Monkey, P played the role of monkey in the form of "Monkey sai lei" in Cantonese through slogans and illustrations (such as "Don't waste new"), meaning "very good". "New Year's Eve", "Spend New Year" and "Happy New Year." We call on people to join the pleasant "Simon Monkey" environmental protection during the New Year and enjoy an eco-friendly life. OPERATION / FLOW / INTERACTION: The New Year's Eve of the Monkey is a sealed design package, specially tailored for environmentalists, and shows a different environmental attitude from SHOW. Use advertising life to warn everyone to pay attention to environmental protection during the New Year, everyone responsible thinking and publicity. In terms of communication, Monkey Monkey Group distributes it free of charge to enterprises and individuals, and promotes it through Guangdong's famous environmental education platform "Guangdong Environmental Protection and Guangdong Fashion", calling on everyone to raise environmental awareness and understand the importance. Environmental protection. PROJECT DURATION AND LOCATION: January 2016 guangzhou, China FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Green paper SPECIFICATIONS / TECHNICAL PROPERTIES: DIMENSION:85mmX1mmX1 TAGS: Environmental, protection charity, Chinese New Year, Monkey, Blessing envelope, New Year's money RESEARCH ABSTRACT: Starting from the development status of red envelopes, based on the design theory of red envelopes, with redesign as the main means, combined with Guangdong characteristics and festival customs, red envelopes were redesigned. From the perspective of color, material and pattern. In order to better reflect the charm and connotation of Lingnan culture, the traditional elements of Lingnan have been improved in form and their connotation has been sublimated. The combination of exploration and the design of red envelopes can present a variety of colors for everyone. Guide profits to the end. CHALLENGE: Turning a cloud cartoon into a monkey is a challenge, which involves finding the facial features and expressions of the monkey. ADDED DATE: 2019-10-26 04:13:03 TEAM MEMBERS (1) : Weiquan Long/Yan Li IMAGE CREDITS: Weiquan Long, 2019. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: China's Guangdong province environmental protection publicity and education center/ The brand of YEAH EP PROFILE: " YEAH EP " is China's Guangdong province environmental protection publicity and education center of a public welfare of environmental protection brand, by the Guangdong provincial party committee propaganda department, construction of spiritual civilization office of Guangdong province, Guangdong province environmental protection publicity and education center connects government departments, social enterprises, industry associations, youth and the public to carry out the environmental public interest action. Brand to "share environmental protection fashion life" as the core, hope that all sectors of society to participate in the action, will share environmental protection public welfare. |
| AWARD DETAILS | |
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Blessing Gifts Blessing Envelope by Weiquan Long is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Weiquan Long. · Click here to register inorder to view the profile and other works by Weiquan Long. |
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