Mountain Stone Exhibition Visual Exhibition Visual by Weiquan Long

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DESIGN DETAILS
DESIGN NAME:
Mountain Stone Exhibition Visual

PRIMARY FUNCTION:
Exhibition Visual

INSPIRATION:
"The stone in his heart" is the embodiment of environmental protection and art. Through artistic creation, he conveys the relationship between people, between people and nature, and between nature and people.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In the cover design, the book binding is made of hand-made bare spinal glue, and the cover font design adopts the morphological characteristics of "Taihu stone", which increases the aesthetic and artistic sense of the book. The design of the entire book binding design takes "Taihu Stone" as the creative point. From the heart of the person, the natural beauty of the mountain stone is used to describe the human's longing for beautiful nature. It directly reflects the mood and pursuit of the rock in the author's heart.

OPERATION / FLOW / INTERACTION:
"The Stone in His Heart" is the work of Sun Xiaofeng, an artist and independent curator. From the perspective of "The Stone in His Heart", the reflection of the mountain rocks in the water, in the traditional concept, is like a self-mirror, reflecting the relationship between man and nature, which also reflects the original intention of the design of the work. The "Stone in His Heart" works are spread online and offline to form a series of "Environmental Protection + Art" exhibitions. The exhibition is co-sponsored by New Southern Art, Guangdong Environmental Protection · Guangdong Fashion Brand Operations Group, and Young Miao Project Task Force. It is popular in Guangzhou, China The special factory E5 Art Museum was held, and media from all walks of life in Guangdong also participated in the event. More than 30 media such as the Guangdong Artists Association, Guangdong TV Station, Guangdong Provincial Department of Environmental Protection "Environment", "New Southern Art", "Yachang.com" magazine and so on Propagandize from the media to expand environmental protection propaganda, reflect on environmental degradation from the perspective of man and nature, and integrate the power of art and design to jointly promote environmental protection concepts and share environmentally friendly lifestyles. The exhibition was also appreciated by Hu Bin, deputy director of the Guangzhou Academy of Fine Arts, Wang Shaoqiang, director of the Guangdong Museum of Art, and critic Daojian Jian.

PROJECT DURATION AND LOCATION:
January 2017 guangzhou, China

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Green paper

SPECIFICATIONS / TECHNICAL PROPERTIES:
The book size:210mmx14mmx190mm

TAGS:
Environmental Protection, Arts , Exhibition, Visual, Books

RESEARCH ABSTRACT:
From the perspective of environmental protection + art, through the analysis of the development of human and nature, the problem of environmental degradation is elaborated. On the basis of constructing the theoretical framework of environmental protection + artistic integrity design, from the perspective of "Stone in His Heart", starting from the heart of man, he will describe the yearning of human beauty and nature with the natural beauty of mountains and stones, and take responsibility for protecting the environment. An inseparable whole is publicized and designed, and its purpose is to call on everyone to raise environmental awareness and understand the importance of environmental protection.

CHALLENGE:
The challenge comes from how artists communicate environmental issues through art and arouse people's attention to environmental protection. Looking for such artists and art forms, the design can be used to show the intention of the exhibition.

ADDED DATE:
2019-10-26 02:50:23

TEAM MEMBERS (1) :
Weiquan Long / Xueqiong Guo

IMAGE CREDITS:
Weiquan Long, 2019.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Guangzhou zhengdian advertising co. LTD

PROFILE:
Guangzhou zhengdian advertising co. LTD focuses on the exploration and dissemination of corporate brand value, has profound experience in strategic planning, from creativity to strategy, from vision to execution, and is committed to creating influence for customers. TA SHAN exhibition is one of the series exhibitions of Environmental Protection + Arts planned by this company, aiming to promote people's environmental protection awareness by means of art exhibition.

NOMINATION DETAILS

Mountain Stone Exhibition Visual Exhibition Visual by Weiquan Long is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Mountain Stone Exhibition Visual Exhibition Visual by Weiquan Long is Winner in Graphics and Visual Communication Design Category, 2019 - 2020.



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