The Moment 2020 Calendar by Xiutao Fu

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DESIGN DETAILS
DESIGN NAME:
The Moment

PRIMARY FUNCTION:
2020 Calendar

INSPIRATION:
Fast-paced lifestyle in China forces many people to race against the clock and brings anxiety more than accomplishment. However, we run to problems when we try to beyond the limitation of time. Everything has its own time and we should do things in proper time. The traditional Chinese 24 Solar Terms shows seasonal change to guide farm work and daily lives. The ancient wisdom inspired me to design a calendar, which could remind people to know the season, follow the time and enjoy the moment.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Based on the concept of enjoying the moment, there is a new design expression to show dates in this project. Month is printed in the centre of the page while every date is shown on a gradient arc. Dates and arcs rotates clockwise around it and fade away due to the translucence of tracing paper, which poetically illustrates present and impending loss of time. The Chinese 24 solar terms and daily mottos are highlight of The Moment to strengthen concept and remind people to enjoy the moment.

OPERATION / FLOW / INTERACTION:
Tearing off a page means time has passed. Next translucent pages could be seen indistinctly just like the coming days. This interaction express that we could neither prolong the past nor touch the future. In other words, the only thing we really have is nowness, is now. In that case, we should enjoy the moment rather than regret for the irreversibility or worry about the uncertainty. The other interesting operation is that users could see rotation of the gradient arc when they jump calendar pages quickly (same principle as frame-by-frame animation). We live in the moment while time is infinite, but eternity is a series of moments.

PROJECT DURATION AND LOCATION:
The project started in August 2018 in Shanghai and finished in September in 2019 in Shanghai.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The Moment calendar is produced by high level printing and manufacturing technologies, including . The temperature and humidity were strictly control in the whole process of printing Color testing for pages of solar terms were carried out several rounds to ensure accuracy. Moreover, the high requirement of folding and binding ensures paper alignment for design excellence. The easily-torn line on each page provides a smooth user experience.

SPECIFICATIONS / TECHNICAL PROPERTIES:
185mm x 94mm x 46.5mm

TAGS:
Calendar, Chinese Twenty-four Solar Terms, Daily Motto, Enjoy The Moment, MATTENAI

RESEARCH ABSTRACT:
Enjoying the moment is a simple truth but easily forgotten, as well as the ancient wisdom of Chinese 24 Solar Terms. Therefore, it is a good chance to look back our cultural as the research background of this project. Designer collected images from ancient poetry of each solar term and chose tradition color to finish 24 illustrations about the Solar Terms. Moreover, many great classic in the world (such as Bible) are also worthy to learning, from which the daily motto on each page be selected.

CHALLENGE:
The first challenge is to present ancient wisdom about time in contemporary style and minimalism. Designer carefully design the layout of each page, which enable users clearly read the date and motto instead of being interrupted by information of another pages. Afterwards, it spends 6 months to test and choose parchment as final material of inside pages by comparing dozens of paper and considering transparency as well as producibility. The printing process must be dry to avoid the shape change of paper by high humidity.

ADDED DATE:
2019-10-02 08:58:44

TEAM MEMBERS (1) :
Creative Director & Designer: Xiutao FU

IMAGE CREDITS:
Echo Chen, 2019

PATENTS/COPYRIGHTS:
Copyright belong to Shanghai Shapher Network Technology Co., Ltd, 2019

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CLIENT/STUDIO/BRAND DETAILS
NAME:
MATTENAI

PROFILE:
Founded in 2018, MATTENAI carries a good meaning of “Heavenly Gifts” in Hebrew, which is also the vision of this lifestyle brand to deliver timeless beauty and produce high quality products to customers as sharing exquisitely prepared gifts. With years of experience in writing and comment on elegant lifestyle in social media, MATTENAI got a lot of attention from followers and professional. It encourages MATTENAI to share its aesthetics by designing good products which could accurately demonstrates its understanding about a fashion and healthy lifestyle. Meanwhile, good products could actually serve users and highlight the ordinary daily life. MATTENAI usually gain inspiration from rich heritage and traditional culture to translate in contemporary context and design products in modern express. As a result, it is obviously to see poetic romance and profound cultural background in the minimalism design style and exquisite products. Based on various living scenes such as living, beauty and wellness, MATTENAI continuously develop series lifestyle products to to build a better life.

NOMINATION DETAILS

The Moment 2020 Calendar by Xiutao Fu is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

The Moment 2020 Calendar by Xiutao Fu is Winner in Graphics and Visual Communication Design Category, 2019 - 2020.



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