Veggies Toy by Tati Ferrucio

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DESIGN DETAILS
DESIGN NAME:
Veggies

PRIMARY FUNCTION:
Toy

INSPIRATION:
The inspiration for this outdoor toy came from the need to reconnect families from the urban centers to the natural landscapes of their own cities. Through this analog and simple experience, Veggies also promotes creative play and safe family environments where children feel comfortable of sharing experiences with their relatives. In addition, this set of toys aims to teach children how to take care of their own food, encouraging the new generations to build a more sustainable living future.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Veggies is a set of toys developed for children between 2 to 5 years old, aiming to stimulate outdoor play. The goal is to enhance children's curiosity for exploring nature as well as their ability of socialization with other kids and adults. Unlike what the toy industry offers today, Veggies stands out for being a toy that does not reinforce gender stereotypes. Also, this set was designed to promote suitable and engaging play for children at a very wide and non-conventional range of age.

OPERATION / FLOW / INTERACTION:
The standard set has 4 toy vegetables (carrot, beet, onion and potato) and 2 shovels (one kids-size, one adult-size) with 3 different interchangeable heads. The vegetables are split in two pieces, so children can add small stones and shells and have a sensorial play with sound and vibration. In addition, the foliage parts are interchangeable, promoting different configurations for the vegetables. The set also allows hide and seek play as well as make-believe, since the child can bury/dig up the toy vegetables in the sand/earth.

PROJECT DURATION AND LOCATION:
The project started in August 2017 and finished in November 2017 at Universidade Federal Fluminense in NiterĂ³i, RJ - Brazil.

FITS BEST INTO CATEGORY:
Toy, Games and Hobby Products Design

PRODUCTION / REALIZATION TECHNOLOGY:
The test prototype was 3D printed in PLA. After smoothing the plastic surface, the set was painted on the desired colors. Considering a more sustainable solution for the real product, the parts would be made of disposable plastic, grounded into grains and poured inside molds for the injection process. This process allows a mix of different plastics at the same time (polypropylene, PET, nylon, among others), as well as the addition of color pigments, and resistance and durability additives.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Carrot toy dimensions: D 60 mm x H 155 mm Beet toy dimensions: D 80 mm x H 105 mm Onion toy dimensions: D 80 mm x H 80 mm Potato toy dimensions: L 90 mm x W 70 mm x H 105 mm Carrot foliage part: L 70 mm x W 12 mm x H 135 mm Beet foliage part: L 80 mm x W 12 mm x H 135 mm Onion foliage part: L 110 mm x W 12 mm x H 135 mm Potato foliage part: L 110 mm x W 12 mm x H 135 mm Children-size shovel handle: L 135 mm x W 38 mm x H38 mm Adult-size shovel handle: L 185 mm x W 40 mm x H 40 mm Shovel heads: L 72 mm x W 40 mm x H 125 mm

TAGS:
veggies, toy, outdoor, kids, emotional design, product design

RESEARCH ABSTRACT:
Veggies was based on a research about children's development. Data from toy manufactures, experts and doctors was collected to know what kind of play, activity and challenges were appropriate for each age. This information led the development of concepts that promote engaging play experiences. Studies related emotional design were also important on the development of the user experience. This project demanded questionnaires and interviews with 30 potential users/consumers for better understanding of the market segment and competitive price points. Veggies was tested in field with a 2-year old child in order to validate the final design in real conditions. Beside the fun experience, the toy surprisedly engage the toddler on learning the vegetable related vocabulary, activity that was not expected during the design development process.

CHALLENGE:
The biggest challenge of this project was to develop a product that was resistant enough for the external environment conditions. The toy would be exposed to elements such as water, sand and earth, so choosing the right materials and fabrication process was key for the success of this project. In addition, children are unpredictable, so it was also important to study toy safety legislation in order to come up with a product that was safe for kids to create their own way to play.

ADDED DATE:
2019-09-22 22:00:46

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1: Photographer Tatiana Ferrucio Ferreira, Veggies photoshoot, 2017.
Image #2: Photographer Tatiana Ferrucio Ferreira, Veggies photoshoot, 2017.
Image #3: Photographer Tatiana Ferrucio Ferreira, Veggies photoshoot, 2017.
Image #4: Photographer Tatiana Ferrucio Ferreira, Veggies photoshoot, 2017.
Image #5: Photographer Tatiana Ferrucio Ferreira, Veggies photoshoot, 2017.

Visit the following page to learn more: https://bit.ly/35YcHlK
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Tati Ferrucio

PROFILE:
Tati Ferrucio is a designer and maker from Rio de Janeiro (Brazil), currently living in United States. Graduated as Industrial Designer at Universidade Federal Fluminense (NiterĂ³i, RJ) since 2017, she is passionate about building new objects and constantly pursuing ways to engage people on meaningful products and experiences.

NOMINATION DETAILS

Veggies Toy by Tati Ferrucio is a Nominee in Toy, Games and Hobby Products Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Veggies Toy by Tati Ferrucio is Winner in Toy, Games and Hobby Products Design Category, 2019 - 2020.



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