Option Poster Design by Haolai Zhou

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DESIGN DETAILS
DESIGN NAME:
Option

PRIMARY FUNCTION:
Poster Design

INSPIRATION:
Femininity is still facing this problem in modern society, so Women's rights should be spoken out more. During the research and design process, finding powerful and appropriate visual language to present this sensitive topic becomes a big challenge. However, the cross symbol, for those abandoned idea sketches and design drafts, pops up in the process of critiquing designs. It represents this is not an option, both for design and the main message of the topic.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The poster design is talking to the issue of Women rights. The concept is telling women not to keep silent. They need to raise their voice to the world. The public should not keep silent about this big issue, even though it’s happening around them every day. Silence is not an option for both women and the public. The idea of using the cross symbol came from the design process that evolved as people self-critiquing.

OPERATION / FLOW / INTERACTION:
Powerful visual communication is catching people's attention, and it's straightforward to the core message.

PROJECT DURATION AND LOCATION:
The project started in May 2017 in San Francisco and finished in June 2018 in San Francisco.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Sketching and photo shooting for exploring the idea making. Good graphic and solution appeared in the all process.

SPECIFICATIONS / TECHNICAL PROPERTIES:
11in x 17in

TAGS:
Women Rights, Powerful, Action, Option

RESEARCH ABSTRACT:
Spoke to women who are in different groups of age, fields, and role. Taking surveys for specific questions. Those results and data bring up more inspiration to create design.

CHALLENGE:
Finding the powerful and appropriate visual language to speak out.

ADDED DATE:
2019-09-22 19:13:28

TEAM MEMBERS (1) :
Haolai Zhou

IMAGE CREDITS:
Copyrights belong to Haolai Zhou, 2018
Illustration belong to Haolai Zhou, 2018



CLIENT/STUDIO/BRAND DETAILS
NAME:
H.Design

PROFILE:
A brand laboratory focus on presenting love and ideas on the critique. Creating design brands, products and experiences for community and cities. Taking care of the public issues around the world, and presenting visual voice is to develop solutions for a better tomorrow.



NOMINATION DETAILS

Option Poster Design by Haolai Zhou is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Option Poster Design by Haolai Zhou is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.



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