Coreintive Corporate Identity by Donggyun Kang

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DESIGN DETAILS
DESIGN NAME:
Coreintive

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
Coreintive was developed as an abbreviation of "Core in Creative." Beyond merely a design agency that seeks aesthetic, our mission is to identify the core values of client companies and to integrate them into convincing brand designs. This will is shown through the logo and slogan of Coreintive. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Coreintive has the meaning of generating core in creative. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter. The core, which is a base of all creative, is combined with creative and forms an integrated circle shape as s result. Put into C and E, it completes the final symbol shape. Coreintive's corporate identity design consists of 3 motif languages which are C, O, E.

OPERATION / FLOW / INTERACTION:
Understanding services a brand provides, a way the brand looks at the world and a strategy of how to convey them are needed to let the brand communicate with the world. our process for this proceeds with communicating with clients, considering inside and out, doing a great deal of research, creative imagination. We give shape to directions the brand views and found the brand's identity through variated eyes and questions such as potential, expandable, integrable characters that the brand has.

PROJECT DURATION AND LOCATION:
The project started in April 2017 and finished in August 2018 in Republic of Korea.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
We give shape to directions the brand views and found the brand's identity through varied questions and attention such as potential, intrinsic, expandable, immanent, integrated characters that the brand has. Based on that, we put the brand's original core, and we establish brand identity design to let the brand communicate with the world.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Coreintive's corporate identity design consists of 3 motif languages which are C, O, E. Motif type A which is symbol C and E combined, and motif type B are joined together, and they become the key combination of motif generate. - Symbol Motif Type A : application of symbol C and E Type B : application of symbol O

TAGS:
Core, Value, Communication, Creative, Branding, Identity

RESEARCH ABSTRACT:
To create the concept of 'contain', we reversed the last letter 'E' from CoreintivE to the left and right and combined the inverted E with the first letter, C. Afterward, we expressed core be contained in that space as a circle. It represents the essential value that businesses must have in order to become a good brand, such as possibility, uniqueness, scalability, philosophy, integration, etc.

CHALLENGE:
We paid special attention to give shape to the thoughts we had to express overall design. We refined and simplified our thoughts rather than simply make beautiful things aesthetically. And we paid particular attention and put effort to find the right point that thoughts matched exactly as design.

ADDED DATE:
2019-09-16 08:03:47

TEAM MEMBERS (8) :
Creative director : Donggyun Kang, Creative director : Yangji Kim, Designer : Saea Kang, Designer : Jeesun Yim, Designer : Heejin Um, Designer : Habin Ku, Designer : Inhwa Song and Developer : Yumin Kim

IMAGE CREDITS:
Donggyun Kang, 2019.

Visit the following page to learn more: http://www.coreintive.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Coreintive

PROFILE:
The name Coreintive was developed as an abbreviation of "Core in Creative." Beyond merely a design agency that seeks aesthetic, our mission is to identify the core values of client companies and to integrate them into convincing brand designs

NOMINATION DETAILS

Coreintive Corporate Identity by Donggyun Kang is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Coreintive Corporate Identity by Donggyun Kang is Winner in Graphics and Visual Communication Design Category, 2019 - 2020.



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