Mooncraft Bar by O&O Studio Ltd

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DESIGN DETAILS
DESIGN NAME:
Mooncraft

PRIMARY FUNCTION:
Bar

INSPIRATION:
Imagine the full moon hanging above the Huangpu River at the Shanghai Bund. The geometry of the river forms a glass that holds rich history of the city, together with the yellow lunar gradually dipping into the glass, form the logo of Mooncraft. Created by O&O Studio, Mooncraft stands for a place that holds moment of dialogue at the once prosperous Shiliupu era. It is a place that is filled with time and stories, for one to sense and embraced with a tipsy and emotional moment.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Mooncraft is a boutique bar located at the Cool Docks in Shanghai, which was originally a grease factory in the Shiliupu era on the South Bund. Mooncraft integrates all the design elements as one identity, from the branding of the bar to its architectural and interior design which draw inspirations from the Shanghai Bund and Shiliupu history. The bar includes hand-crafted beer bar, whiskey bar, restaurant, and a rarely seen robotic bartender.

OPERATION / FLOW / INTERACTION:
The client requires several functions to take place in Mooncraft in a relatively mere space. While trying to maintain scenic Cool Docks water feature and the amazing South Bund views the for the customers, there is a need for several back of house spaces. A combination of U-shaped bar counter, partitions, and raised platform play an important role to create a sense of space as well as meeting the requirement from the client on the bar functions.

PROJECT DURATION AND LOCATION:
The project is located in No.505 Zhongshan South Road, Shanghai, PRC. It started in September 2018 in was completed and soft opened in June 2019.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Mooncraft occupies three connecting shop units and operates as one single space. The original site has a lack of sense of space and is overloaded with three shopfronts. By making use of additional partitions and raised platform, the existing structure is being absorbed and the site is further broken down into several zones with back of house space hidden. A clear frontage as main entrance and a rear elevation are created, as well as making a logical spatial arrangement possible.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Mooncraft has a 130sqm floor area. Its main elevation is a composition of two 3m high dockside warehouse inspired weathered steel portals that plug onto the façade openings. They come as an inverted U-shape that forms the entrance, and an upstand U-shape with operable window and balcony that connect the inside and outside space. The craft-beer bar has a 1.1m high countertop while the whiskey bar is 0.7m high as it sits on top of a raised platform which also distinguish the two spaces seamlessly.

TAGS:
mooncraft, lunar, mirror, reflection, moments, shanghaibund, shiliupu, dockside, boutiquebar

RESEARCH ABSTRACT:
While there are rich layers of historical and contextual references for inspiration, O&O Studio do not want to create a literal themed design but having an exquisite conception. Together with a simple material palette including weathered steel, stainless steel and back painted glass, the circular and mirror elements play an important part throughout, mimicking different moon-themed scenes and reflective sky, with the folding mirrors that is purposely placed that create wonderful reflections.

CHALLENGE:
The main challenge is to create a unique place for the client. O&O established close dialogues with the client to understand the specific requirement, and carried out detail studies on the site analysis, spatial arrangement, materiality, ergonomics, lighting and most important from a users perspective. In addition, it is also a relatively rare case where the designer creates a new brand including its name and logo, as well as integrating this into the entire architectural and interior design.

ADDED DATE:
2019-09-16 02:05:56

TEAM MEMBERS (2) :
Eric Chan and Suzanne Li

IMAGE CREDITS:
Image #1: Photographer Tian Fang Fang, Mooncraft, 2019
Image #2: Photographer Tian Fang Fang, Mooncraft, 2019
Image #3: Photographer Tian Fang Fang, Mooncraft, 2019
Image #4: Photographer Tian Fang Fang, Mooncraft, 2019
Image #5: Photographer Tian Fang Fang, Mooncraft, 2019

PATENTS/COPYRIGHTS:
Copyrights belong to o&o studio.

Visit the following page to learn more: http://www.oandostudio.com/mooncraft
CLIENT/STUDIO/BRAND DETAILS
NAME:
O&O Studio

PROFILE:
“Originate – As We Envision, Originate – As We Create” In 2018, O&O studio was set up based in the vibrant city Hong Kong, providing consultancy services in architecture, interior design, pop-up installation and masterplanning. O&O is a design-led studio with a working ethos of “Out and Outer”, fully committed to clients with thoroughgoing attitude towards every commission, from its beginning to completion and occupation. O&O Studio do not provide standardised design formula and believe that each project has its own origin. Each design proposal should be originated from a critical and cohesive process of strategic and visual thinking through to the end users’ evaluation, thus informing the next even more successful project. Close relationship with the clients is established, as well as with the wider stakeholders and project team, thus to create unique and articulated resolutions for each specific circumstance. O&O’s spatial creation performs through its composition, materiality, and spatial layering as importantly as with the context and the end users, particularly for the next generation. Ultimately O&O want to focus on community and kids related projects in the near future.

NOMINATION DETAILS

Mooncraft Bar by O&o Studio Ltd is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Mooncraft Bar by O&o Studio Ltd is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.



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