Borboleta Brand System by Juan Eugenio Mallo Camera

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DESIGN DETAILS
DESIGN NAME:
Borboleta

PRIMARY FUNCTION:
Brand System

INSPIRATION:
The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.

OPERATION / FLOW / INTERACTION:
By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.

PROJECT DURATION AND LOCATION:
The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.

SPECIFICATIONS / TECHNICAL PROPERTIES:
(Standing Billboard - Structure) Width 7300mm x Height 5300mm (Ad Display) Width 6850mm x Height 3950mm

TAGS:
Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol

RESEARCH ABSTRACT:
The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.

CHALLENGE:
The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.

ADDED DATE:
2019-09-13 18:50:40

TEAM MEMBERS (2) :
Juan Eugenio Mallo Camera and Diego Adrián Beas

IMAGE CREDITS:
Juan Eugenio Mallo Camera, 2019.

Visit the following page to learn more: http://equadorenergia.com.br/
CLIENT/STUDIO/BRAND DETAILS
NAME:
BALKO ARGENTINA S.A.

PROFILE:
BALKO is made up of a group of professionals with an unwavering vision of teamwork and extensive experience in the areas of architecture, engineering, facility, design and customer service. They are the architects of translating the projects of our clients into realities and we are convinced that they are our main resource. At BALKO we firmly believe in the teamwork we develop together with our clients. We are convinced that large projects require well integrated equipment, with a technical rigor that allows the construction processes to be a mere continuation of the project process and the relationship with the Client. BALKO has been working for Grupo Dislub Equador and its subsidiaries Equador energia and Dislub energia from 2016. We have participated in the creation and design of their new brand, gas station and corporate architecture as well as in many other projects.

NOMINATION DETAILS

Borboleta Brand System by Juan Eugenio Mallo Camera is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Borboleta Brand System by Juan Eugenio Mallo Camera is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.



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