Feira do Alvarinho Advertising Campaign by Fabio Alves

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DESIGN DETAILS
DESIGN NAME:
Feira do Alvarinho

PRIMARY FUNCTION:
Advertising Campaign

INSPIRATION:
Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.

OPERATION / FLOW / INTERACTION:
Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.

PROJECT DURATION AND LOCATION:
From February to July 2019, in Moncao, Portugal.

PRODUCTION / REALIZATION TECHNOLOGY:
Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.

TAGS:
Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D

RESEARCH ABSTRACT:
Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.

CHALLENGE:
The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.

ADDED DATE:
2019-09-08 15:27:32

TEAM MEMBERS (3) :
Fabio Alves, Marcio da Rocha and Rafael Pereira

IMAGE CREDITS:
MarkaBranka, 2019

Visit the following page to learn more: http://bit.ly/2lF8CR8
CLIENT/STUDIO/BRAND DETAILS
NAME:
MarkaBranka

PROFILE:
MarkaBranka is a Creative Agency, founded by Fabio Alves & Marcio da Rocha in 2016, that moves from the Thought to the Action, with Creativity, Strategy, and Communication. We are amusingly creative, with a particular self-identity and round headed, so thoughts can change direction, generate unique stories and create exciting projects. To make them matter!

NOMINATION DETAILS

Feira Do Alvarinho Advertising Campaign by Fabio Alves is a Nominee in Advertising, Marketing and Communication Design Category.

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AWARD DETAILS

Feira Do Alvarinho Advertising Campaign by Fabio Alves is Winner in Advertising, Marketing and Communication Design Category, 2019 - 2020.



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