DESIGN NAME: Doоlot
PRIMARY FUNCTION: Brand Identity
INSPIRATION: When creating the design inspired a deep philosophical meaning of the word "Doolot". The meaning, which has a special place in the heart of every Kyrgyz. As well as historical data, which formed the basis of the design. From 840 to 916 the Kyrgyz Khanate was at the peak of its power. This period, named by academician V.V.Barthold "Kyrgyz great power" (Uluu Kyrgyz Doolot). In 840, this state destroyed the Uighur Kaganate, extended its power to Tuva and Mongolia.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The basis of the design was the name of the trading house "Doоlot". "Doоlot" - Kyrgyz word which means wealth, happiness, and grace. The basis of this design-a stylized capital Cyrillic letter "D", which depicts the crown, which symbolizes superiority and throne – a symbol of power. The color scheme of the logo is gold because it corresponds to the general concept of the brand. The logo conveys power, progressiveness, versatility, and resourcefulness.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: The project started in early 2018 in Bishkek and launched in late April 2019.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: -
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: Brand positioning, Logo, Visual system, Design, Brand style guidelines
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2019-09-01 16:34:01
TEAM MEMBERS (1) :
IMAGE CREDITS: Membership Invoice
Invoice #F109FF47FC on September 28, 2019
Account: timursha (timursha6@gmail.com)
Membership Level: Monthly
Status: success
Membership Expires: October 28, 2019
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