DIY Spice Blends by Chef Heidi Social Media Digital Recipes by Lize-Marie Swan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: DIY Spice Blends by Chef Heidi PRIMARY FUNCTION: Social Media Digital Recipes INSPIRATION: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page. |
PRODUCTION / REALIZATION TECHNOLOGY: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio. SPECIFICATIONS / TECHNICAL PROPERTIES: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use. TAGS: advertising, Art Direction, photography, illustration, RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2019-08-25 11:31:55 TEAM MEMBERS (3) : Copywriter/Art Director: Lize-Marie Swan, Account Exec: Cheila Madureira and Account Exec: Sarah Bartholomew IMAGE CREDITS: Lize-Marie Swan, 2019. |
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| Visit the following page to learn more: http://www.lizemarieswan.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Unilever Food Solutions PROFILE: Unilever Foods Solutions (UFS) is a global supplier of products and services created by chefs, for chefs. UFS SA's brand portfolio consists of Marvello, Robertsons Spices, Hellmann's, Knorr, Glen Tea, Fine Foods, Meadowland, Flora and Carte d'Or. |
| AWARD DETAILS | |
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Diy Spice Blends by Chef Heidi Social Media Digital Recipes by Lize-Marie Swan is Winner in Advertising, Marketing and Communication Design Category, 2019 - 2020.· Read the interview with designer Lize-Marie Swan for design DIY Spice Blends by Chef Heidi here.· Press Members: Login or Register to request an exclusive interview with Lize-Marie Swan. · Click here to register inorder to view the profile and other works by Lize-Marie Swan. |
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