Mi Band 3 Sport Band Packaging by Xiaomi

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DESIGN DETAILS
DESIGN NAME:
Mi Band 3

PRIMARY FUNCTION:
Sport Band Packaging

INSPIRATION:
Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.

OPERATION / FLOW / INTERACTION:
In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.

PROJECT DURATION AND LOCATION:
The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
material: Paper Structure: paper die cut and fold to box.

SPECIFICATIONS / TECHNICAL PROPERTIES:
dimension height 108, Length 75, width 32mm

TAGS:
Sport, band, electronic, packaging, colorful

RESEARCH ABSTRACT:
Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.

CHALLENGE:
For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.

ADDED DATE:
2019-07-31 04:06:51

TEAM MEMBERS (3) :
Design director: Lu Chen, Packaging designer: Jiangpeng Su and Packaging structure design: Zhizhuang Song

IMAGE CREDITS:
Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge

PATENTS/COPYRIGHTS:
Copyrights belong to Xiaomi Inc, 2019

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Xiaomi

PROFILE:
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with more than 213 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 90 countries and regions around the world and have a leading foothold in many of them. In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.

NOMINATION DETAILS

Mi Band 3 Sport Band Packaging by Xiaomi is a Nominee in Packaging Design Category.

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AWARD DETAILS

Mi Band 3 Sport Band Packaging by Xiaomi is Winner in Packaging Design Category, 2019 - 2020.



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