Go Training Institution Branding by Seethink

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DESIGN DETAILS
DESIGN NAME:
Go Training Institution

PRIMARY FUNCTION:
Branding

INSPIRATION:
1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes. 2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.

OPERATION / FLOW / INTERACTION:
The institution is a good place to see the achievement and feel the atmosphere.

PROJECT DURATION AND LOCATION:
The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Digital printing, Laser engraving etc.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Name card: 50mmx90mm Writing paper: 210mmx297mm Teaching card: 50mmx60mm

TAGS:
Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training

RESEARCH ABSTRACT:
Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.

CHALLENGE:
Finding the balance between traditional serious elements and modern young style to be suitable for children. Promoting Chinese culture via visual language in a special and easy way.

ADDED DATE:
2019-07-03 03:50:55

TEAM MEMBERS (7) :
Zhu Ming, Du Yanting, Liu Xinyu, Sui Guowen, Wu Jiang, Wang Zhuhui and Qi Hao

IMAGE CREDITS:
Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui´╝îIllustrator/Wu Jiang

PATENTS/COPYRIGHTS:
There are no patents or copyrights in force at the moment.

Visit the following page to learn more: http://www.seethink.vip
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CLIENT/STUDIO/BRAND DETAILS
NAME:
SEETHINK

PROFILE:
Seethink is a branding agency providing brand consulting and planning and focusing on visual identity, packaging design and interior design. The members of group are from across the country that they all have done branding design for many years.

NOMINATION DETAILS

Go Training Institution Branding by Seethink is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Go Training Institution Branding by Seethink is Winner in Graphics and Visual Communication Design Category, 2019 - 2020.



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