Go Training Institution Branding by Seethink |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Go Training Institution PRIMARY FUNCTION: Branding INSPIRATION: 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes. 2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point. OPERATION / FLOW / INTERACTION: The institution is a good place to see the achievement and feel the atmosphere. PROJECT DURATION AND LOCATION: The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Digital printing, Laser engraving etc. SPECIFICATIONS / TECHNICAL PROPERTIES: Name card: 50mmx90mm Writing paper: 210mmx297mm Teaching card: 50mmx60mm TAGS: Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training RESEARCH ABSTRACT: Inspirational research was conducted through discussions and interviews with clients and designers in Seethink. CHALLENGE: Finding the balance between traditional serious elements and modern young style to be suitable for children. Promoting Chinese culture via visual language in a special and easy way. ADDED DATE: 2019-07-03 03:50:55 TEAM MEMBERS (7) : Zhu Ming, Du Yanting, Liu Xinyu, Sui Guowen, Wu Jiang, Wang Zhuhui and Qi Hao IMAGE CREDITS: Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang PATENTS/COPYRIGHTS: There are no patents or copyrights in force at the moment. |
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| Visit the following page to learn more: http://www.seethink.vip | |||||
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NAME: SEETHINK PROFILE: Seethink is a branding agency providing brand consulting and planning and focusing on visual identity, packaging design and interior design. The members of group are from across the country that they all have done branding design for many years. |
| AWARD DETAILS | |
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Go Training Institution Branding by Seethink is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Seethink. · Click here to register inorder to view the profile and other works by Seethink. |
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