Last Sweet Money Bag by Lu Yu Jiachun Zhou

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DESIGN DETAILS
DESIGN NAME:
Last Sweet

PRIMARY FUNCTION:
Money Bag

INSPIRATION:
At present, the concept of the piggy bank in the market is relatively old, and there is no update. While satisfying the function, everyone is pursuing a higher emotional resonance. Our motivation is to change the access method of the coins in the past, and hope for the pattern like candy packaging. When it is full and tearing open, getting a full coin is like the joy of getting a candy, giving a new psychological feeling to the money-taking behavior.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design redefines the piggy bank and creates a banknote pocket for the image of the candy package, giving the paper bag a certain function and expectation. When it is full and tears open, getting a complete coin is like getting the joy of candy, bringing a new psychological feeling to the money-taking behavior. Disposable materials make "carrying" and "taking" very contradictory behaviors. Once the seal is opened, the piggy bank loses its "rescue" effect, leaving only a sweet feeling like candy.

OPERATION / FLOW / INTERACTION:
The shape of the triangle makes it stand firmly on the table, making it more environmentally friendly with disposable kraft paper. The red trapezoidal coin slot enhances the coin-operated operation and enhances the sense of ritual during coin-operated operation. Once it is torn open, the piggy bank loses its "storage" effect, leaving only the feeling of joy like candy. Changing the way in which coins are accessed in the past, when the piggy bank satisfies the function, it makes the consumer more emotionally resonate and brings a new psychological feeling to the act of obtaining money.

PROJECT DURATION AND LOCATION:
It was created in Guangzhou in April 2019, completed in May 2019, and exhibited at the Guangzhou Academy of Fine Arts in June 2019.

FITS BEST INTO CATEGORY:
Furniture, Decorative Items and Homeware Design

PRODUCTION / REALIZATION TECHNOLOGY:
1, Material: select the hard kraft paper to make the product have a sense of quality, on the one hand is environmentally friendly materials, the production cost is lower; 2, Pattern printing: the use of ordinary color printing is extremely good, can be implemented; 3, Ant line: use the machine to suppress once.

SPECIFICATIONS / TECHNICAL PROPERTIES:
13*19*12

TAGS:
Money bag

RESEARCH ABSTRACT:
First of all, the research on the piggy bank, the goal is to reflect on the original interpretation and re-interpret. Through online big data research and interviews, we found that while satisfying the function, everyone is pursuing a higher emotional resonance with the product. For the consumer, the design gives a new psychological feeling of the money-taking behavior, and the feeling of tearing the paper bag is very cool and the feeling of withdrawing money is linked together, and the product amplifies the user's more subtle feeling after satisfying the basic function. Calling on the country's "people-oriented"; On the commercial side, the material of the kraft paper bag is environmentally friendly material on the one hand, the production cost is low, the production process is simple, the manpower is not much, and the gross profit is high; on the one hand, the paper material is lighter, and the transportation cost is higher than that of the previous piggy bank. Declining; novel modeling materials attract consumers; At the social level, respond to the country's low-energy environmental policy.

CHALLENGE:
The design redefines the piggy bank, making it a new concept with some justification. Breaking people's inherent impression of piggy banks is our biggest challenge.

ADDED DATE:
2019-06-28 08:59:48

TEAM MEMBERS (2) :
Lu Yu and Jiachun Zhou

IMAGE CREDITS:
Image #1: Photographer Jiachun Zhou, 2019;
Optional Image #1, Photographer Jiachun Zhou, 2019;
Optional Image #2, Photographer Jiachun Zhou, 2019;
Optional Image #3, Photographer Jiachun Zhou, 2019.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
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PROFILE:
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NOMINATION DETAILS

Last Sweet Money Bag by Lu Yu Jiachun Zhou is a Nominee in Art Materials, Stationery Supplies and Gift Items Design Category.

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AWARD DETAILS

Last Sweet Money Bag by Lu Yu Jiachun Zhou is Winner in Art Materials, Stationery Supplies and Gift Items Design Category, 2019 - 2020.



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