Meat n Beer Brand Design by Mateus Matos Montenegro |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Meat n Beer PRIMARY FUNCTION: Brand Design INSPIRATION: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style. OPERATION / FLOW / INTERACTION: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated. PROJECT DURATION AND LOCATION: Started in july 2016, and ended with the opening of the second store in december 2018. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts. SPECIFICATIONS / TECHNICAL PROPERTIES: Packaging and the paper bags came in various shapes for each type and size of product. TAGS: Meat, beer, store, kobe, brand, logotype, packaging, design, prime RESEARCH ABSTRACT: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group. CHALLENGE: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity. ADDED DATE: 2019-06-16 21:07:39 TEAM MEMBERS (1) : Mateus Matos Montenegro IMAGE CREDITS: Mateus Matos Montenegro, 2019. |
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| Visit the following page to learn more: http://bit.ly/2WK6GDN | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Meat n Beer PROFILE: Meat n Beer is a local store for premium meat and special beers. They sell only the best premium meat from the best Argentinian to Wagyu and Kobe beef to special, handcrafted, and awarded beers from around the world. Providing a space where the client can take home or cook the meat in the Parrilla and enjoy it with a cold beer. |
| AWARD DETAILS | |
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Meat N Beer Brand Design by Mateus Matos Montenegro is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Mateus Matos Montenegro. · Click here to register inorder to view the profile and other works by Mateus Matos Montenegro. |
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