Menogga Branding Design by 1983Asia |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Menogga PRIMARY FUNCTION: Branding Design INSPIRATION: The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal. UNIQUE PROPERTIES / PROJECT DESCRIPTION: 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand. OPERATION / FLOW / INTERACTION: The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective. PROJECT DURATION AND LOCATION: this project finished in March 2018 in Guangxi China FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc. SPECIFICATIONS / TECHNICAL PROPERTIES: Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking TAGS: Package design, branding design, traditional culture, Asian design RESEARCH ABSTRACT: Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles. CHALLENGE: The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history. ADDED DATE: 2019-05-21 06:49:58 TEAM MEMBERS (5) : Susu, Yao, Li Hong Yu, He Jing and Cai Xiu Ling IMAGE CREDITS: 1983ASIA PATENTS/COPYRIGHTS: 1983ASIA |
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NAME: 1983Asia PROFILE: It comes from a faith. 1983 ASIA is co-founded by Su SU (Tianjin, China) and YAO (Malaysia) in Shenzhen China.We are very glad that we were guided by K&L. After years of experience of handling projects, we made several brands also achieve ourselves.However, after the joy come again and again, it left us endless thought. We grew up in Asia which was measured by western culture. In this case, the identity of Asian is getting vague.We used to let the treasure of us go, but we have to learn how to reunite the world. The cultural convergence left us regret for globalization and internationalization.“Sometimes, traditional Asian culture is a fetter of western.”We are inspired astonishingly that only tracing to the source can solve the inner contradiction. Based on Asian and designer, we tried to break the bound of concepts and used art design to show our experience and achievement through studying Asian culture.Turning invisible culture into glamorous Asian visual product is the lost-for–long happiness that we reach for in the world. |
| AWARD DETAILS | |
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Menogga Branding Design by 1983asia is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with 1983Asia. · Click here to register inorder to view the profile and other works by 1983Asia. |
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