Pagoda Corporate Identity by 1983Asia |
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| DESIGN NAME: Pagoda PRIMARY FUNCTION: Corporate Identity INSPIRATION: Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture. OPERATION / FLOW / INTERACTION: Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics. PROJECT DURATION AND LOCATION: this project finished in end of 2017 in Shenzhen China FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: 1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV. SPECIFICATIONS / TECHNICAL PROPERTIES: UV, hot stamping TAGS: Package design, totem, traditional culture, Asian design, fruits RESEARCH ABSTRACT: Chinese symbol and totem research CHALLENGE: The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas. ADDED DATE: 2019-05-21 06:24:18 TEAM MEMBERS (5) : Yao, Susu, Fang Yu Qing, Jemay Ho and Zhou Xiao Jie IMAGE CREDITS: 1983ASIA PATENTS/COPYRIGHTS: 1983ASIA |
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NAME: 1983Asia PROFILE: It comes from a faith. 1983 ASIA is co-founded by Su SU (Tianjin, China) and YAO (Malaysia) in Shenzhen China.We are very glad that we were guided by K&L. After years of experience of handling projects, we made several brands also achieve ourselves.However, after the joy come again and again, it left us endless thought. We grew up in Asia which was measured by western culture. In this case, the identity of Asian is getting vague.We used to let the treasure of us go, but we have to learn how to reunite the world. The cultural convergence left us regret for globalization and internationalization.“Sometimes, traditional Asian culture is a fetter of western.”We are inspired astonishingly that only tracing to the source can solve the inner contradiction. Based on Asian and designer, we tried to break the bound of concepts and used art design to show our experience and achievement through studying Asian culture.Turning invisible culture into glamorous Asian visual product is the lost-for–long happiness that we reach for in the world. |
| AWARD DETAILS | |
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Pagoda Corporate Identity by 1983asia is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with 1983Asia. · Click here to register inorder to view the profile and other works by 1983Asia. |
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