Caspian Black Pearl Logo and Label by Mehdi Ghareh Mohammadi

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DESIGN DETAILS
DESIGN NAME:
Caspian Black Pearl

PRIMARY FUNCTION:
Logo and Label

INSPIRATION:
As we talk about the most luxury food, Caspian Caviar is lightened. Beluga Sturgeon has survived since the Jurassic era, and 93 present of them live in the Caspian Sea. Eventually, the black pearl inspired the designer to create this project. In the designer's opinion, during the creation of this logo for this brand, it has been tried to use the concept of the Beluga Sturgeon details in combination with the letter C.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The main distinguishing feature of the project is the emphasis on the visual perception of the drawing, showing the origin of the product. The labels are printed in pearl paper a symbol of seafood and the shell itself. The logo indicates two main identities which have tried to be brought together in harmony Beluga Sturgeon symbol and the brand's name. The letter C metaphorically comes from the company name and the shape of Beluga Sturgeon forming its body at the time of fertilizing Caviar eggs.

OPERATION / FLOW / INTERACTION:
This logo design indicates Royal Beluga Sturgeon products, and expresses the luxury style of the product and it is understandable for target customers.

PROJECT DURATION AND LOCATION:
The project started in October 2018 in Tehran.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Shell texture sticker label on can, caviar cans, and wooden gift box

SPECIFICATIONS / TECHNICAL PROPERTIES:
Label dimensions 83 mm x 83 mm

TAGS:
Caviar, Pearl, Beluga Sturgeon, Royal, Luxury food, Seafood, Label, Can

RESEARCH ABSTRACT:
The research has been conducted regarding Royal Beluga Sturgeon Caviar's costumers and the result indicated most of them are aristocrats and rich. Caspian Black Pearl company produces caviar cans in low volumes of caviar and luxury gift boxes. The resolution of the company is attracting rich costumers to their products. Because the symbol of caviar is Beluga Sturgeon, the shape of this fish has been used in order to show the category of products which is caviar. Also with a modern and simple design, making the design understandable and accessible for costumers has been given special attention.

CHALLENGE:
There are different types of Caviar products in the market. The client's product is one of the most luxury and expensive types of Caviar. Therefor, in its logo and packaging design, special signs and materials were supposed to be used to induce its uniqueness to the costumer. Beluga sturgeon anatomy shape and oyster color were used in labels.

ADDED DATE:
2019-03-31 12:36:21

TEAM MEMBERS (1) :
Mehdi Ghareh Mohammadi

IMAGE CREDITS:
Mehdi Ghareh Mohammadi, 2018.

PATENTS/COPYRIGHTS:
Not applicable

Visit the following page to learn more: http://www.shiftdo.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
SHIFT DO. The Private Design Studio

PROFILE:
SHIFT DO is a private international design studio. It was founded by Mehdi Ghareh Mohammadi in 2011. This company carries almost 2 decades of work experience in the graphic design industry. It specializes in identity designing and branding solutions ranging from small businesses to corporate ones. It is inspired by modern and new ideas and trends in the industry with a focus on logo designing, copy writing, art direction and branding strategies. The studio headquarter is in Tehran, Iran. However, it operates across the world wide, from New Zealand to Canada.

NOMINATION DETAILS

Caspian Black Pearl Logo and Label by Mehdi Ghareh Mohammadi is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Mehdi Ghareh Mohammadi is also kept secret. This information will also be available later.
AWARD DETAILS

Caspian Black Pearl Logo and Label by Mehdi Ghareh Mohammadi is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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