Caspian Black Pearl Logo and Label by Mehdi Ghareh Mohammadi |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Caspian Black Pearl PRIMARY FUNCTION: Logo and Label INSPIRATION: As we talk about the most luxury food, Caspian Caviar is lightened. Beluga Sturgeon has survived since the Jurassic era, and 93 present of them live in the Caspian Sea. Eventually, the black pearl inspired the designer to create this project. In the designer's opinion, during the creation of this logo for this brand, it has been tried to use the concept of the Beluga Sturgeon details in combination with the letter C. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The main distinguishing feature of the project is the emphasis on the visual perception of the drawing, showing the origin of the product. The labels are printed in pearl paper a symbol of seafood and the shell itself. The logo indicates two main identities which have tried to be brought together in harmony Beluga Sturgeon symbol and the brand's name. The letter C metaphorically comes from the company name and the shape of Beluga Sturgeon forming its body at the time of fertilizing Caviar eggs. OPERATION / FLOW / INTERACTION: This logo design indicates Royal Beluga Sturgeon products, and expresses the luxury style of the product and it is understandable for target customers. PROJECT DURATION AND LOCATION: The project started in October 2018 in Tehran. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Shell texture sticker label on can, caviar cans, and wooden gift box SPECIFICATIONS / TECHNICAL PROPERTIES: Label dimensions 83 mm x 83 mm TAGS: Caviar, Pearl, Beluga Sturgeon, Royal, Luxury food, Seafood, Label, Can RESEARCH ABSTRACT: The research has been conducted regarding Royal Beluga Sturgeon Caviar's costumers and the result indicated most of them are aristocrats and rich. Caspian Black Pearl company produces caviar cans in low volumes of caviar and luxury gift boxes. The resolution of the company is attracting rich costumers to their products. Because the symbol of caviar is Beluga Sturgeon, the shape of this fish has been used in order to show the category of products which is caviar. Also with a modern and simple design, making the design understandable and accessible for costumers has been given special attention. CHALLENGE: There are different types of Caviar products in the market. The client's product is one of the most luxury and expensive types of Caviar. Therefor, in its logo and packaging design, special signs and materials were supposed to be used to induce its uniqueness to the costumer. Beluga sturgeon anatomy shape and oyster color were used in labels. ADDED DATE: 2019-03-31 12:36:21 TEAM MEMBERS (1) : Mehdi Ghareh Mohammadi IMAGE CREDITS: Mehdi Ghareh Mohammadi, 2018. PATENTS/COPYRIGHTS: Not applicable |
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| Visit the following page to learn more: http://www.shiftdo.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: SHIFT DO. The Private Design Studio PROFILE: SHIFT DO is a private international design studio. It was founded by Mehdi Ghareh Mohammadi in 2011. This company carries almost 2 decades of work experience in the graphic design industry. It specializes in identity designing and branding solutions ranging from small businesses to corporate ones. It is inspired by modern and new ideas and trends in the industry with a focus on logo designing, copy writing, art direction and branding strategies. The studio headquarter is in Tehran, Iran. However, it operates across the world wide, from New Zealand to Canada. |
| AWARD DETAILS | |
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Caspian Black Pearl Logo and Label by Mehdi Ghareh Mohammadi is Winner in Graphics, Illustration and Visual Communication Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Mehdi Ghareh Mohammadi. · Click here to register inorder to view the profile and other works by Mehdi Ghareh Mohammadi. |
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