Impressionist Treasures Promotional Hoarding by Stefan Canuel - RGD

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DESIGN DETAILS
DESIGN NAME:
Impressionist Treasures

PRIMARY FUNCTION:
Promotional Hoarding

INSPIRATION:
The campaign strategy was multi-faceted, ensuring a broad reach to diverse audiences. In all of the production and diffusion, the look and feel was consistent and resulted in pervasive branding across multiple channels, so that “Impressionist Treasures” became a familiar sight through the summer of 2018. We created a multi-channel campaign designed to appeal to a variety of audiences in novel and engaging ways.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In an example of creativity and innovation, the temporary fencing used to cordon off the renovation activities taking place at the Gallery was converted into large-scale, high-impact advertising hoarding that featured our Corot-based design, reproductions of certain works, and the names of big-name impressionist painters.

OPERATION / FLOW / INTERACTION:
Because of the size of the hoarding, the street appeal was significant. We also used Corot’s Bridge at Mantas as a backdrop for the National Gallery tree garden, put a street bench in front of it so people could enjoy sitting under the trees, when construction did not prevent access.

PROJECT DURATION AND LOCATION:
The project started in March 2018 in Ottawa and finished when the exhibition open in May 2018 in Ottawa, and was displayed in Ottawa at the Constitution Square until September 2018.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Large Format Digital Printing, Plywood hoarding and fabrication of 3 frames to anchor our main wall.

SPECIFICATIONS / TECHNICAL PROPERTIES:
300 running feet of Plywood Hoarding; 10 feet high.

TAGS:
Hoarding, Exterior, Graphic Design, Promotio, Large Format, Billboard, Outdoor Signboard, Sign, Constrution Site

RESEARCH ABSTRACT:
Our design research revealed that the Neo-Classicist painter, Jean Baptiste-Camille Corot had significant influence on the nascent Impressionists, even though he, himself, was not an impressionist and he died soon after they began exhibiting together. Corot taught Claude Monet’s teacher, Eugène Boudin, as well as Berthe Morisot and Camille Pissarro. Claude Monet famously said: “There is only one master.” With this in mind, we chose his work to help us with our design needs.

CHALLENGE:
The biggest challenge was to align the production and the installation of the digital print over the construction plywood hoarding. Due to the site to be seen as a construction area for the time being we had to work around the working condition required by the third party builder.

ADDED DATE:
2019-03-29 16:08:58

TEAM MEMBERS (1) :


IMAGE CREDITS:
Stefan Canuel - RGD, 2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
National Gallery of Canada

PROFILE:
The mandate of the National Gallery of Canada, as set out in the 1990 Museums Act is to develop, maintain and make known, throughout Canada and internationally, a national collection of works of art, historic and contemporary, with special but not exclusive reference to Canada; and to further knowledge, understanding and enjoyment of art in general among all Canadians.

NOMINATION DETAILS

Impressionist Treasures Promotional Hoarding by Stefan Canuel-Rgd is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Impressionist Treasures Promotional Hoarding by Stefan Canuel-Rgd is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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