In Art We Live Visual Merchandising Art Installation by K11 Collaboration with Blue Mount

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DESIGN DETAILS
DESIGN NAME:
In Art We Live

PRIMARY FUNCTION:
Visual Merchandising Art Installation

INSPIRATION:
“New Point of View” blossomed from the art of optical illusion, characterized by how things can be viewed from several angles, playing with one’s perception. Celebrating the new looks of K11, as such, highlights the mall’s commitment to evolving with the rapid-paced culture of art, design & innovation. In tandem with their woody new décor & growing collection of arts, the VM has also become more “people”-oriented with interactive features, intriguing not only one's eyes but also their minds.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
To celebrate K11’s 10th anniversary, the TST location in Hong Kong entered a Revamp program to rejuvenate its interiors, marking an important milestone in its headquarter city and reiterating the brand’s core value of “Art, People, Nature”. An installation was erected within a high-traffic point entrance - “In Art We Live” – which embodies “Nature” through its wooden exterior, “People” through its merchandising displays and reflective surfaces, and “Art” through its message.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project was installed in K11 Tsim Sha Tsui, Hong Kong in November 2018 and will be on display for about 2 years.

FITS BEST INTO CATEGORY:
Arts, Crafts and Ready-Made Design

PRODUCTION / REALIZATION TECHNOLOGY:
In line with K11 brand-new interiors of warm woods, neutral granites, and light man-made stones, “In Art We Live” has a structure finished with oak veneers, while stainless steel showcases are finished in reflective silvers, injecting a hint of streamline modernism into an otherwise “zen” colour palette. The interior of the showcases is lined with LED flexible neon, regular and single-way mirrors to create an infinity effect. The LED flexible neon switches colours throughout the day so that it’s an ever-changing VM tool to help attract viewers.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 2500mm x Depth 1200mm x Height 1800mm

TAGS:
K11 Art Mall, K11 Hong Kong, K11, Art, Visual Merchandising, Display, In Art We Live, Infinity Showcase, Blue Mount, Retail, Design

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2019-03-29 09:24:41

TEAM MEMBERS (1) :
Creative Directon - K11 Collaboration with Blue Mount

IMAGE CREDITS:
Main Image: Photographer - K11
Image #2: Photographer - K11
Image #3: Photographer - Kyle Tsoi
Image #4-5: 3D Designer - Yilam Lau

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CLIENT/STUDIO/BRAND DETAILS
NAME:
K11

PROFILE:
K11 First Museum Retail in the world. A revolutionary museum retail concept and a hybrid model of art and commerce founded by Mr Adrian Cheng in 2008, K11 is the world’s first original brand to pioneer the blend of three essential elements of Art, People, Nature.

NOMINATION DETAILS

In Art We Live Visual Merchandising Art Installation by K11 Collaboration With Blue Mount is a Nominee in Arts, Crafts and Ready-Made Design Category.

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AWARD DETAILS

In Art We Live Visual Merchandising Art Installation by K11 Collaboration With Blue Mount is Winner in Arts, Crafts and Ready-Made Design Category, 2018 - 2019.



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