Imperial Palaces Wine packaging by Min Lu

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DESIGN DETAILS
DESIGN NAME:
Imperial Palaces

PRIMARY FUNCTION:
Wine packaging

INSPIRATION:
The packaging design was inspired by Qing Dynasty traditional Chinese patterns. The patterns on the bottles had abundant means of artistic expression and shows exquisite elegance and luxuriant cultural implication of China. There are stories behind these patterns. Fish symbolizes wealth and abundance. It is also signifies marriage and the birth of many children. Peony known as the king of the flowers. It’s a symbol of royalty, virtue and wealth. The crane is a symbol of longevity.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Imperial palaces collection is a wine set that people could buy as a gift for their family and friends during Spring Festivals or New Year. It’s not only a wine set but also a special collection that decorated with traditional Chinese patterns which symbolize or delivers different wishes such as wealth, longevity, success and etc.

OPERATION / FLOW / INTERACTION:
This design evokes the exquisite elegance and luxuriant cultural implication of ancient patterns. Customers can collect the set as a special collection and then later re-use the bottles as different design elements in their homes.

PROJECT DURATION AND LOCATION:
This project was started in December 2018 in United States and finished in February 2019.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Digitally print.The label and box contains gold foil hot stamped. Matte varnish was also used on the box surface.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Wine bottle 75 cl Height : 28,8 cm Diameter : 8,2 cm

TAGS:
packaging, wine, classic, luxury, design

RESEARCH ABSTRACT:
Knowing that people care for condition of their products (including the bottle packing since the bottle can later be used for decoration purposes), focus was on creating a package design that would gain media attention. The goal was to have buyers reconsider the product not only as a wine set itself, but also the meaning behind the product and the memorable moments it created. Research has been done related to symbolism of Chinese Ancient decoration.The designs has become one of the Chinese culture and had glorious history and have attracted people's attention globally.

CHALLENGE:
The greatest challenge came with the illustration, which employed ancient printing techniques and digital illustration. These two combined perfectly and produced excellent results. The choice of types of paper is also an essential part of the project. It expresses its classic character through cotton-like textures.

ADDED DATE:
2019-03-29 04:26:10

TEAM MEMBERS (1) :


IMAGE CREDITS:
Min Lu, 2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
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PROFILE:
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NOMINATION DETAILS

Imperial Palaces Wine Packaging by Min Lu is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Min Lu is also kept secret. This information will also be available later.
AWARD DETAILS

Imperial Palaces Wine Packaging by Min Lu is Winner in Packaging Design Category, 2018 - 2019.



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