Marina Pufleanu Branding Branding by Enhance Studios

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DESIGN DETAILS
DESIGN NAME:
Marina Pufleanu Branding

PRIMARY FUNCTION:
Branding

INSPIRATION:
Based on Marina's aspirations, on her work and on her prospect to grow in the women fashion industry, it was obvious that the brand needed to be positioned in the premium segment. The Enhance team found inspiration in the visual identity of various important international designer brands and in various French designer boutiques. The most important inspiration point was, though, a single mid-century photography by Norman Parkinson of a model wearing a pale pink and light gray dress.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Marina Pufleanu is a young fashion designer, with a great prospect of growing in the field of fashion. The main goal of the branding process was to position the brand in the high-end segment by imprinting a look and feel adapted to the international trends in fashion. In the design process, the Enhance team understood the importance of creating a brand that can successfully communicate the particularities of the collections. Therefore, a tailored made brand was developed, unique by its femininity, its visual elements, its colors and textures and its attention to detail.

OPERATION / FLOW / INTERACTION:
All of the collaterals Enhance designed for Marina Pufleanu have the sole purpose of introducing the clients in an exclusive, premium context, aligned with the brand's particularities. All of the details regarding the experience clients have when interacting with the brand were carefully planned and designed to enhance their level of satisfaction. All of the details that generate de overall identity of the brand, from interior design to in-store perfume, from the way the clients interact with the staff to the contents of the packaging, have one purpose: making clients feel special.

PROJECT DURATION AND LOCATION:
The project started in July 2018 and was successfully finished in October 2018 in Bucharest, Romania. Ever since October 2018 the brand is being used by the designer and various other materials have been provided to support the sales and brand awareness campaigns.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
All of the materials were designed in-house by Enhance and produced with premium printing agencies in Romania, using exclusively recycled papers. Various production techniques were used, including embossing, golden folio and Japanese traditional silk screening. All of the processes were supervised by one of the Enhance representatives to ensure the best quality of the delivered materials.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The items designed for Marina Pufleanu included different collaterals with various specifications in regard with their designated use. The branding process provided the following collaterals: business cards, invoice envelopes, shopping bags, custom documents, price tags, care manuals, shoe boxes, perfume boxes, dress boxes, custom hangers, event invitations, invitation envelopes, thank you cards and custom store totems.

TAGS:
Branding, Packaging, Collaterals, Logo Design, Womens Fashion, Fashion Designer, Tailor Made, Ready To Wear, Women Dresses

RESEARCH ABSTRACT:
After studying the particularities of Marinas collection, it was decided that premium look and feel based on a fusion between modern and traditional is the starting point for the branding project. The brand concept and strategy team started researching various well-known designers and underlined the importance of concentrating their attention to French designer boutiques. After creating numerous mood boards, the design team managed to trace the brand's design direction and started developing the complete visual identity.

CHALLENGE:
Marina Pufleanu was the first branding project for a women fashion brand for Enhance. The design team fixed their standards at a very high level in order to deliver a visual identity that can compete with top international brands. And competing with these brands is a big challenge. The hardest part of the Marina Pufleanu project was to adapt the complete identity toolkit to her collection in order to subconscious communicate the particularities of her brand through the designed collaterals.

ADDED DATE:
2019-03-09 15:42:45

TEAM MEMBERS (4) :
Creative Director / Head of Graphic Design: Serban Iliescu, Director of Photography / Image Director: Ionut Velea, Brand Conceptualization Executive: Patricia Balba and Strategy Director: Silviu Georgescu

IMAGE CREDITS:
Collaterals and Graphic Design Items: Creative Director / Head of Graphic Design: Serban Iliescu
Photography : Director of Photography / Image Director : Ionut Velea
Model: Bianca Mircescu

PATENTS/COPYRIGHTS:
There are no patents or copyrights in force at the moment.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Marina Pufleanu

PROFILE:
Marina Pufleanu is a young Romanian fashion designer with great prospects of growth in the field of fashion. Our agency started developing the brand of the Romanian designer by drawing the general marketing strategies and by developing the identity and communication concepts of the brand. The main goal of the branding process was to place the brand in the high-end segment by imprinting a look & feel tailored to international trends in fashion.

NOMINATION DETAILS

Marina Pufleanu Branding Branding by Enhance Studios is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Enhance Studios is also kept secret. This information will also be available later.
AWARD DETAILS

Marina Pufleanu Branding Branding by Enhance Studios is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.

· Read the interview with designer Enhance Studios for design Marina Pufleanu Branding here.

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· Click here to view the profile and other works by Enhance Studios.
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