Superb Plus Corporate Identity by Xiuzhi Zhang

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DESIGN DETAILS
DESIGN NAME:
Superb Plus

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
The design was inspired a lot by the Pop Art, Street Culture and the stylish athletes, we designed our slogan as "Energy Nut, awaken your energy for sports."With contrast colors, image of moving nuts and energetic figure, the design shows the unique sports feature of our product and brand.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
As a kind of energy-replenishment nut, Superb plus works to win the consumers who enjoy the sports. The 30 degree angel design of our logotype shows the aesthetic feel of the sports without any compromise of readability. The plus symbol is also an important element in the logo design, which is applied in both brand packaging and posters for promoting the concept "Add more energy to people who are exercising"

OPERATION / FLOW / INTERACTION:
The launch of Superb Nuts evolves the category to meet consumer demand for high quality nuts. Especially made for the group of the people who enjoy sports. our concept of the design is "Add more energy to people who are exercising" so The plus symbol is an important element in the logo design, which applied widely in brand marketing materials.

PROJECT DURATION AND LOCATION:
The visual identity design started from April, 2018 and has been completed in June, 2018. Wrapper design was finished in September, 2018 and we put the product on the market in November the same year, in Shanghai, China.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The design is mainly focused on two elements to represent both of the speed and the energy: one is the costumised font based on the oblique grid; another is the expression of the symbol plus. Our marketing materials are mainly in art paper. We focus on the touch sense of the marketing materials, the name card is printed by letterpress on cotton paper. The packaging includes can, plastics and paper print.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Name card: Width 85mm x Height 55mm Letter head: Width 210mm x Height 297mm Bag: Width 330mm x Height 350mm Brochure: Width 85mm x Height 165mm

TAGS:
logo, corporate identity, branding, design, graphic design, posters, nuts brand, sport brand

RESEARCH ABSTRACT:
Target interviewee of our survey is people who enjoy the sports. We also made research on the market positioning of our product and its competitive brands.

CHALLENGE:
To present our concept of "Add more energy to people enjoy the sports", and balance between Chinese and English logo has been achieved in design. we decide to emphases the mark plus use in the brand marketing area.

ADDED DATE:
2019-03-07 03:08:59

TEAM MEMBERS (2) :
Creative Director: Xiuzhi Zhang and Copy Director: Zhengbo Tang

IMAGE CREDITS:
Image by Xiuzhi Zhang

PATENTS/COPYRIGHTS:
Copyrights belong to Superb Plus, 2018.

Visit the following page to learn more: http://xiuzhi_zhang@shun-design.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Superb plus

PROFILE:
Superb plus is the preeminent maker in superfood, with leading technology and knowledge in every category in which they compete. It was founded in 2014, with headquarters in Shanghai. Superb plus represents the company’s vision to bring natural, fresh and healthy food to consumers, They promise to the world to ensure the quality of their world- class products are protected from farm to fork.

NOMINATION DETAILS

Superb Plus Corporate Identity by Xiuzhi Zhang is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Superb Plus Corporate Identity by Xiuzhi Zhang is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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