Life Redesign Cereal Packaging by PepsiCo Design & Innovation |
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| DESIGN NAME: Life Redesign PRIMARY FUNCTION: Cereal Packaging INSPIRATION: Life likes to represent family a little differently than everyone else. At the end of the day, it’s the small moments spent together that count and Life looks forward to celebrating and savoring those connections with family. In the spirit of modernizing and infusing more personality to the brand, the unanimous decision was made to say goodbye to the outdated look. The redesign challenge was to retell the brand story to reflect what people love about Life and deepen the emotional connection. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Life’s new look now embraces the core of our brand values in a way that is attractive to families shopping the cereal aisle. The front panel is designed through the perspective of a child who has drawn a sun around their breakfast bowl, crafting a story rooted from imagination. The drawing represents how Life cereal greets the morning sun and happiness. This thought carries through to the back panel where fun games are introduced for families to enjoy as a kick start to a brighter day. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2019-03-06 21:08:53 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design & Innovation, 2018. |
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NAME: PepsiCo PROFILE: At PepsiCo Design, we are crazy enough to think we can inspire the future - of our brands, of our company, of our society. We firmly believe design and design thinking are significant catalysts of innovation and therefore of growth to power our global brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. |
| AWARD DETAILS | |
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Life Redesign Cereal Packaging by Pepsico Design & Innovation is Winner in Packaging Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design & Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design & Innovation. |
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