PepsiCo Design and Innovation attains the famed A' Design Award

Como, Italy, April 25, 2019 /DESIGNPRWIRE/

A' Design Competition is proud to see that the packaging work Life Redesign by PepsiCo Design and Innovation wins the notable A' Design Award at Packaging Design Award Category.

Packaging Design Category A' Design Award Laureate

A' International Design Award and Competition is pleased to announce that the packaging work Life Redesign by PepsiCo Design and Innovation has been announced as a laureate of the notable A' Design Award in Packaging Design Category elected as the winner by the transnational jury members of the A' Design Awards & Competitions within a great number of submitted works.

Insights on Life Redesign

PepsiCo Design and Innovation, the lead designer of the winning packaging design work Life Redesign explains “The Life redesign challenge was to retell the brand story to reflect what people love about Life and deepen the brand's emotional connection. Life’s new look now embraces the core of the brand values in a way that attracts families shopping the cereal aisle. The front panel reflects the perspective of a child who has drawn a sun around their breakfast bowl, crafting a story rooted from imagination. The drawing represents how Life greets the morning sun and happiness. This carries through to the back panel where fun games are introduced for families to enjoy as a kick start to a brighter day.” To learn more visit at: https://competition.adesignaward.com/design.php?ID=83116

The A' Design Award

The A' Design Award is a prestigious award given to top 20% percentile designs that has attained an exemplary level of sublimity in design. Entries to the A' Packaging Design Awards are peer reviewed and anonymously judged by an expert jury panel of prominent academics, influential press members and established professionals. Nominated packaging designs are voted on pre-determined evaluation criteria to highlight only the best packaging design works. In addition to reaching top international media, A' Packaging Design Award winners are listed at World Design Rankings (worlddesignrankings.com), are highlighted at Design Classification (designclassifications.com) platform and are showcased at DesignMag.org which lists the best designs from all countries in all disciplines.

About A' Packaging Design Awards

A' Packaging Design Award aims to highlight the excellent qualifications of best packaging designs and greatest packaging design concepts worldwide. The A' Design Accolades are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. The ultimate aim of the A' packaging Design Competition is to create a global awareness for good design. Please visit the following link to learn more: http://www.whatisadesignaward.com

Relevant Website

Released by DESIGNPRWIRE at 2019-04-25 10:37:13

Contact Details for This Press Release
NAME   : Laura Sfiligoi
ADDRESS: A' Design Award & Competition SRL, Via Leone Leoni 32, 22100, Como, Italy.
EMAIL  : press@adesignaward.com
PHONE  : +39 031 4491953
FAX    : +39 031 4491918