Bliss Thai Brand Identity by Daria Kwon

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DESIGN DETAILS
DESIGN NAME:
Bliss Thai

PRIMARY FUNCTION:
Brand Identity

INSPIRATION:
The main inspiration was the very nature of Thailand. The concept is based on the idea to convey the image of exotic summer, bright juicy fruits and exotic nature of Thailand.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Bliss Thai is a multi-brand online store of Thai cosmetics and food products. A corporate identity has been created for the project. Main idea is to express the feeling of exotic fruits, plants and Thai summer through abstract illustrations without drawing realistic stereotypical objects. So were created series of abstract illustrations and graphic elements in bold bright color palette, hand-written logo and lettering for postcards, infused with joyful energy. Photo sessions and Instagram contents layout are also made during the project.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in April 2017 in Moscow and finished in May 2017 in Moscow.

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Abstract, colours, summer, pop-colour, lettering, bright, fun, beauty, branding, female, girl, identity, Thailand

RESEARCH ABSTRACT:
The visual concept of the project is based on a self-conducted study with the client for whom this project was created. During the study, a brand platform was developed. The most important part of the research is to understand and identify the true nature of the brand. I call this first part of the work - foundation for the future "home" - i.e. brand. Next, we identified the target audience and tried to understand what visual communication would better reflect the relationship between the brand and the target audience.

CHALLENGE:
The most difficult part was to find the manufacturer of good quality packaging for small order volume.

ADDED DATE:
2019-03-06 20:49:07

TEAM MEMBERS (1) :


IMAGE CREDITS:
Daria Kwon, 2018.

Visit the following page to learn more: https://bit.ly/2tXlmDr
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Bliss Thai

PROFILE:
Bliss Thai is a multi-brand online store of Thai cosmetics and food products. This is a startup project created by Valeria, a female entrepreneur from St. Petersburg, Russia. She tries, selects and imports to Russia various cosmetic products and food products that are produced in Thailand.

NOMINATION DETAILS

Bliss Thai Brand Identity by Daria Kwon is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Bliss Thai Brand Identity by Daria Kwon is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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