Power of Play Event by Mina Lynn Sohn - Untitled.studio

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DESIGN DETAILS
DESIGN NAME:
Power of Play

PRIMARY FUNCTION:
Event

INSPIRATION:
The theme, Power of Play was inspired by powerful toy designs. I had a chance to make visually interesting graphic forms inspired by the form of toys that we interact with when we were young. Having big typography as part of the form, letterforms "power of play" is cohesively living with these basic graphic forms.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Power of Play! is an event by the Industrial Designer Society of America student chapter. The theme was based on the design that benefits from interdisciplinary approaches. Power of Play! made a chance for students to form groups, ideate, research, design, and prototype a product for a pre-planned theme. This event invited students from all majors and background and had professional guest lecturers from various background.

OPERATION / FLOW / INTERACTION:
project communicated with the audience at the event space, website and in social media.

PROJECT DURATION AND LOCATION:
The project began to conceive in April of 2018, formally designed in mid-July, finished production in early September, and launched the event in September 29th, 2018.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
visual assets for the event such as poster, pamphlet, postcard, name tags, timer for the event, sweatshirt, tote bags, stickers, website, sign system, and advertising assets such as email promotions.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Poster:609mm x 914.4mm Postcard:101.6mm x 152.4mm Pamphlet:107.95mm x 279.4mm

TAGS:
identity, logo,event, graphic design, student

RESEARCH ABSTRACT:
There are different types of toys that people interacted with. Research focused on what kind of forms are used frequently in these toys and how I can make them to be an interesting graphic form.

CHALLENGE:
This event invited student from all majors and background. How to make the event design to be interesting and approachable for all these students from different discipline was a challenge.

ADDED DATE:
2019-03-06 20:36:43

TEAM MEMBERS (1) :
Creative Director: Mina Lynn Sohn

IMAGE CREDITS:
All image credits: Mina Lynn Sohn


PATENTS/COPYRIGHTS:
Copyrights belong to Mina Lynn Sohn, 2018.

Visit the following page to learn more: https://bit.ly/2Up5Qfr
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Lynn Sohn

PROFILE:
Untitled.Studio is a creatively led design and communication design studio that is based in New York. Despite a wide range of interest, it's primary focus on identity design, package design, editorial design, books and more. Our mission is to collaboratively conceptualize 'out of the box' ideas with innovative thinking.

NOMINATION DETAILS

Power of Play Event by Mina Lynn Sohn-Untitled.studio is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Power of Play Event by Mina Lynn Sohn-Untitled.studio is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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