Hangar Dining Table by Amos Goh |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Hangar PRIMARY FUNCTION: Dining Table INSPIRATION: The design project took inspiration from the designer’s exploration of an old but operational military hangar during his military service. It was a large building with an extensive floor area used for housing military vehicles and aircraft. The utilitarian space had sturdy pillar support structures connected to seemingly endless trusses that hold the roof. Charmed by the space, the designer took the hangar as a reference and expressed its characteristics to the table design. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Hangar table design project was initiated to address the business challenges faced by the enterprise. The enterprise sought to add a table to their collection of distinct identity in which imbues charm, nostalgia and utilitarianism. The outcome had to be a table that differentiates itself from all tables in the market, a table that is distinctively recognisable and true to the brand ethos. OPERATION / FLOW / INTERACTION: Hangar can be Knocked-down into 6 components and is packed into 3 boxes. It comes with graphical assembly instructions and it is easy to assemble. PROJECT DURATION AND LOCATION: The project started in March 2018 and ended in late August 2018. Hangar was exhibited in Furniture China 2018 in September FITS BEST INTO CATEGORY: Furniture Design |
PRODUCTION / REALIZATION TECHNOLOGY: Making the Hangar table involve artisans in a variety of production disciplines. Woodworkers, Welders and Glaziers are meticulous to ensure superior quality. Woods are certified from sustainable sources. The table consists of three detachable parts, a steel chassis, four wooden legs and a glass top. Detailed on the solid ash wood legs are the brand's burn-marked logo and custom brass washers. SPECIFICATIONS / TECHNICAL PROPERTIES: Packaged in complete-knock-down format. Dimensions are at 1790mm length by 900mm wide by 752mm tall. TAGS: Hangar Table, JotterGoods, Amos Goh, amosgoh.work. Jottergoods.com RESEARCH ABSTRACT: The primary research adopted was through a series of informal interviews with both enterprise stakeholders and its business-to-business customers. The feedbacks gathered valuable insights and much emphasis was placed on the JotterGoods brand ethos and values. CHALLENGE: One of the hurdles in the design process was in striking the perfect balance between aesthetics and structural integrity. Many iterations and prototypes were studied before it the table took its final form. ADDED DATE: 2019-03-01 12:46:18 TEAM MEMBERS (1) : IMAGE CREDITS: Jerry Low, Amos Goh |
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| Visit the following page to learn more: https://amosgoh.work/#/hangar/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: JotterGoods PROFILE: Inspired by "Jotter Book" - a simple notebook crafted for practicality, yet its distinctive character with a bit of “rough” conjures a certain charm and nostalgia to its utilitarian design. These are the very attributes we seek to imbue JotterGoods with |
| AWARD DETAILS | |
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Hangar Dining Table by Amos Goh is Winner in Furniture Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Amos Goh. · Click here to register inorder to view the profile and other works by Amos Goh. |
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