Activity Report EA Activity Report by Ragù Communication |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Activity Report PRIMARY FUNCTION: EA Activity Report INSPIRATION: Realize a non brochure blending the institutional world of a large multinational company with the research and elegance of the editorial products to reach a transversal international audience UNIQUE PROPERTIES / PROJECT DESCRIPTION: To realize the brochure we started from a theme which had to run transversally throughout the brochure and live within the various chapters. The theme is that of Dialogue inspired by the relational and empathic capacity that Europ Assistance develops with its customers. To give strength and vigour to the editorial style we called in an illustrator to collaborate with us who freely interpreted the theme and the content of the articles. OPERATION / FLOW / INTERACTION: The large die cut on the cover is a call to action. An invitation to enter the magazine and discover every page and every story. PROJECT DURATION AND LOCATION: The project began in Rome in January 2018 and was delivered to the client in April 2018 FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The 48 page brochure is printed on Fedrigoni X Per paper, cover weight 320 g/m2 and internal page weight 120 g/m2. Four colour printing. The cover plate is characterized by a die cut reproducing the shape of the Europ Assistance logo. SPECIFICATIONS / TECHNICAL PROPERTIES: 250mm for 175mm for 5mm. TAGS: Ragu communication, activity report, brochure, illustration, graphic, logo typography. RESEARCH ABSTRACT: Before launching this project we held a workshop to discuss what it means to think about an activity report today. Many of the answers focused on the desire to imagine an actual editorial product that would surprise the readers on every page. People want to understand the company and experience it through something they perceive as beautiful, capable of generating trust through the stories it tells and how they are told, not only through its content. CHALLENGE: Renew the concept of activity report giving it a less rigid appearance, more open to reading, use and the public. ADDED DATE: 2019-02-28 10:36:10 TEAM MEMBERS (24) : Creative chief:, Martina Venettoni, Creative director and Art: , Stefano Coccia, Creative director and Copy:, Alessandro Brunetti, Senior art director:, Pierpaolo Livoni, Senior art director:, Andrea Venanzi, Art director:, Silvia Piscopiello, Copywriter:, Alessandro Brunetti, Texts:, Aaron Maines, Illustrator:, Maria Corte, Photographer: , Christian Sinibaldi, General manager:, Giovanna Montani, Account supervisor: and Stefania Crapsi IMAGE CREDITS: Maria Corte Christian Sinibaldi PATENTS/COPYRIGHTS: Europ Assistance |
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| Visit the following page to learn more: http://www.ragucommunication.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Europ Assistance PROFILE: Founded in 1963, Europ Assistance, the inventor of assistance, supports customers in over 200 countries and territories thanks to our network of 750.000 approved providers and 39 assistance centres. Europ Assistance mission is to bring people or corporates from distress to relief – anytime, anywhere. Europ Assistance provide roadside assistance, travel assistance and insurance, as well as personal assistance services such as the protection of the elderly, the protection of digital identity, telemedicine and the Conciergerie. The vision of our 7.765 employees is to be the most reliable care company in the world. Europ Assistance is part of the Generali Group, one of the world’s leading insurers. |
| AWARD DETAILS | |
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Activity Report Ea Activity Report by Ragù Communication is Winner in Graphics, Illustration and Visual Communication Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Ragù Communication. · Click here to register inorder to view the profile and other works by Ragù Communication. |
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