Cooked Tree Meat Skewers Logo and Brand by Chuanyu Zhang

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DESIGN DETAILS
DESIGN NAME:
Cooked Tree Meat Skewers

PRIMARY FUNCTION:
Logo and Brand

INSPIRATION:
In order to express the keyword "health", we chose to use the big tree of life symbol as a visual element to combine the color of the brand with the tree to form the concept of "string". It conforms to both the name and the meaning.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Help the brand communicate a more accurate restaurant concept, a healthy restaurant. The visual elements are simple and powerful. The power of life of the tree is the business philosophy of the restaurant.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in June 2018 in harbin and finished in August 2018 in harbin.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
print

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
logo,brand,tree,cooked,skewers

RESEARCH ABSTRACT:
-

CHALLENGE:
How to convey the concept of the restaurant in the simplest and most effective way, and let the consumer experience it, and finally fall into the visual design.

ADDED DATE:
2019-02-28 01:39:31

TEAM MEMBERS (1) :
zhangchuanyu

IMAGE CREDITS:
Chuanyu Zhang, 2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
tongxiang brand

PROFILE:
We are an independent, integrated creative team focused on integrating ideas from different fields to provide solutions for design, space, advertising and new media communications. Driven by the market value, the consumer psychology is the brand growth guide, and the research and development as the core technology competitiveness.

NOMINATION DETAILS

Cooked Tree Meat Skewers Logo and Brand by Chuanyu Zhang is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Cooked Tree Meat Skewers Logo and Brand by Chuanyu Zhang is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.

· Read the interview with designer Chuanyu Zhang for design Cooked Tree Meat Skewers here.

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