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| DESIGN DETAILS |
DESIGN NAME:
Cooked Tree Meat Skewers
PRIMARY FUNCTION:
Logo and Brand
INSPIRATION:
In order to express the keyword "health", we chose to use the big tree of life symbol as a visual element to combine the color of the brand with the tree to form the concept of "string". It conforms to both the name and the meaning.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Help the brand communicate a more accurate restaurant concept, a healthy restaurant. The visual elements are simple and powerful. The power of life of the tree is the business philosophy of the restaurant.
OPERATION / FLOW / INTERACTION:
-
PROJECT DURATION AND LOCATION:
The project started in June 2018 in harbin and finished in August 2018 in harbin.
FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY:
print
SPECIFICATIONS / TECHNICAL PROPERTIES:
-
TAGS:
logo,brand,tree,cooked,skewers
RESEARCH ABSTRACT:
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CHALLENGE:
How to convey the concept of the restaurant in the simplest and most effective way, and let the consumer experience it, and finally fall into the visual design.
ADDED DATE:
2019-02-28 01:39:31
TEAM MEMBERS (1) :
zhangchuanyu
IMAGE CREDITS:
Chuanyu Zhang, 2018.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
tongxiang brand
PROFILE:
We are an independent, integrated creative team focused on integrating ideas from different fields to provide solutions for design, space, advertising and new media communications.
Driven by the market value, the consumer psychology is the brand growth guide, and the research and development as the core technology competitiveness.
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