Decelera Brand Identity by MANADA Architectural Boundaries

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DESIGN DETAILS
DESIGN NAME:
Decelera

PRIMARY FUNCTION:
Brand Identity

INSPIRATION:
Movement during a pause is Decelera’s inspiration. From the standpoint of physics, force is the cause or action that can modify an object’s state of rest or movement; this was the starting point to create the main communication vehicle: a totem that represents a parenthesis or pause in movement, like the force that can reduce velocity or overturn inertia.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The rebranding and renaming for Menorca Millennials—the first startup decelerator—focused on the main program that takes place in different natural sceneries around the globe. This proposal showcased the company’s values (deceleration, human factor and community) through a flexible and organic (movement) visual system. At its communication core, a totem symbolizes the event as the pause taken in the workflow with a startup to slow down, reflect and move forward to the startup’s goals.

OPERATION / FLOW / INTERACTION:
Decelera is a decelerator that uses events and social media as the basis for their communication system. Their audience is composed mostly by startups and investors.

PROJECT DURATION AND LOCATION:
The project started in November 2018 and finished in December 2018 in Mexico city.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Templates for posters and social media, stationery, tote bags, t-shirts, ID-Cards

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
identity, logo, branding, design, startup, naming

RESEARCH ABSTRACT:
Brand building aimed at showcasing deceleration as positive and productive process. In consequence, the lion’s share of our research revolved around finding the precise concept in order to depict those values.

CHALLENGE:
The client had been using their previous brand for many years. Thus, the challenge was reaching the most appropriate proposal for the project, one with which the client would be satisfied and confident to evolve the brand.

ADDED DATE:
2019-02-27 17:03:25

TEAM MEMBERS (1) :
Daniela García, Alejandro Rojas, Alejandro Tapia and Brenda Márquez

IMAGE CREDITS:
MANADA Architectural Boundaries, 2018.

PATENTS/COPYRIGHTS:
Decelera and Manada Architectural Boundaries, 2018

Visit the following page to learn more: http://www.manada.com.mx/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Manada Architectural Boundaries

PROFILE:
MANADA was founded in 2007, is an office full of architecture dedicated to confrontation and expansion of architecture’s limits. They have a special interest in design, construction, production and handmade of objects and spaces in different ranges and scales. They are an office in continuos evolution. Their products are made specifically for each of their client. They collaborate with architects designers and artists.

NOMINATION DETAILS

Decelera Brand Identity by Manada Architectural Boundaries is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Decelera Brand Identity by Manada Architectural Boundaries is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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