Avgoulakia Eggs Packaging by Antonia Skaraki

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DESIGN DETAILS
DESIGN NAME:
Avgoulakia

PRIMARY FUNCTION:
Eggs Packaging

INSPIRATION:
Enchanted by the power of stories, the designers wanted to create a visual narrative about chickens with interesting and unusual qualities: there is Captain Mahe for free-range eggs, Madame Coco for bio eggs and Miss Nelly for barn-laid eggs.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
When you want to taste a classic product in an unexpected way, you need unexpected packaging. That’s what the designers had to create for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern and playful way. The chicken or the egg dilemma is commonly stated as: Which came first, the chicken or the egg? Well, in these packages, the chickens definitely had to steal the show! That’s how a human touch was added to the packaging, enriched with vivid, bright pops of color that brought a bit more of a modern twist.

OPERATION / FLOW / INTERACTION:
Consumers enjoy fun packages for carrying and transporting whole eggs. Once empty, the colorful boxes can be used to give children hours of fun. The internal part of the packaging includes interesting, common and unusual games (such as word search puzzles)!

PROJECT DURATION AND LOCATION:
The project started and finished in 2018 in Athens, Greece.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Paper boxes (paper: 300gr.), CMYK.

SPECIFICATIONS / TECHNICAL PROPERTIES:
4 eggs package: 106mm x 77mm x 83mm 6 eggs package: 149mm x 77mm x 84mm 10 eggs package: 244mm x 77mm x 83mm

TAGS:
Avgoulakia, packaging, design, eggs, chickens, fun, color, games

RESEARCH ABSTRACT:
The right colors and fun figures were the first point to pay attention to. What is more, paying homage to the Greek heritage and culture, the names and the attire used for the three chickens-heroines were selected especially for the Greek market. For example, the name Mahe (for Captain Mahe, used for free-range eggs) means fight, battle or rebellion in Greek. Wearing jean overalls and a red bandana, and having a tattoo on her left arm, Captain Mahe is a classic symbol of a female, Greek rebel!

CHALLENGE:
The challenge was to create playful, fun and modern packages that would attract all consumers.

ADDED DATE:
2019-02-27 16:36:39

TEAM MEMBERS (2) :
Creative Director: Antonia Skaraki and Designer: Andreas Deskas

IMAGE CREDITS:
Antonia Skaraki, 2018.

Visit the following page to learn more: http://bit.ly/2Vy03nZ
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Avgoulakia

PROFILE:
Avgoulakia is a brand of eggs made for Zouras Farm.

NOMINATION DETAILS

Avgoulakia Eggs Packaging by Antonia Skaraki is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Antonia Skaraki is also kept secret. This information will also be available later.
AWARD DETAILS

Avgoulakia Eggs Packaging by Antonia Skaraki is Winner in Packaging Design Category, 2018 - 2019.



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