Yineng Charge Logo Corporate Visual Identity by Yong Fu |
Home > Winners > #80315 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Yineng Charge Logo PRIMARY FUNCTION: Corporate Visual Identity INSPIRATION: Through the observation of the font form of the Chinese character "Yineng", it is found that the two characters "Yineng" have strong graphical moulding. Through artistic design, they also have the characteristics of charging plug under the premise of satisfying the effective recognition of brand names by Chinese users. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Yineng Charge is a manufacturer and operation service provider of a new energy vehicle charge pile in China; Chinese character is designed and recreated , that presents plug graphics with strong identification，it precisely conveys the brand industry attribute and brand name；The logo is full of energy, industry and technology sense, which is in line with the brand tone of new energy enterprises. OPERATION / FLOW / INTERACTION: installing the charging pile in the parking lots, end users can charge their new energy car in parking lots through the cellphone app. PROJECT DURATION AND LOCATION: The project started in April 2017 Beijing and finished in July 2017 in Beijing, China. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: For non-electronic media marking materials, we recommend that PVC material is used for stereo cutting and the surface is produced by baking paint process. SPECIFICATIONS / TECHNICAL PROPERTIES: How to convey the core value to users in the shortest time, which is the premise of design. How to let users identify the brand of a new energy car charging pile in the shortest time, and remember the brand of "Yineng Charge". In the language environment of Chinese characters, the most effective communication language is Chinese. Through the analysis of the structure of Yineng Chinese font, it is found that there is some relationship with the shape of power plug, so the Chinese font is used to expand the logo design. TAGS: logo, yineng charge logo, yong fu RESEARCH ABSTRACT: Our client want to establish a new brand, in order to charge for new energy vehicle, that charge pile will be all over the China, end user can use telephone app finish the charge and finish payment. I use Chinese characters as inspiration source, recreate the font as a power plug shape, it is easy to know its functions. CHALLENGE: The difficulty in the design of Yineng charge logo is that how to enable end users to identify charging services while remembering the "Yineng brand". I hope to convey these two points with the least visual elements, and eventually I will be able to design the Chinese "Yineng" into the shape of the power plug, which finally have the high recognition for customers. ADDED DATE: 2019-02-27 09:58:53 TEAM MEMBERS (1) : Yong Fu IMAGE CREDITS: Image#1: Creator Yong Fu, Yineng logo, 2017 |
||||
| Visit the following page to learn more: http://www.yncharge.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Yineng Charge Technology (Shenzhen) Co., Ltd. PROFILE: Yineng Charge Technology (Shenzhen) Co., Ltd. is committed to providing customers with new energy vehicle charging and media content dissemination services with professional technical means and innovative forms. The company is registered in Qianhai Free Trade Zone, Shenzhen, and its business scope is nationwide. At present, the company has successfully laid car charging network and media delivery points in Beijing, Shenzhen, Shanghai, Changsha, Qingdao and Hangzhou. With the continuous promotion and improvement of the company's business, you will enjoy professional car charging and media delivery services in major cities in China in the future. |
| AWARD DETAILS | |
 |
Yineng Charge Logo Corporate Visual Identity by Yong Fu is Winner in Graphics, Illustration and Visual Communication Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Yong Fu. · Click here to register inorder to view the profile and other works by Yong Fu. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit | Translations |
Did you like Yong Fu's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.
  |
 |
