The Second Nature Visual Identity by Xincong He |
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| DESIGN DETAILS | |||||
| DESIGN NAME: The Second Nature PRIMARY FUNCTION: Visual Identity INSPIRATION: Inspired by flashlights from smartphones, I believe everyone could be an artist by using the most common tools in their lives. This design brings the audience and artists together through structured typography, light & shadow. Each viewer could create their lighting sculpture. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This rebrand includes two parts: Pace Gallery rebranding and Second Nature Exhibition's VI design. The design of circular custom typography speaks to the younger generation as a bridge, while the richness of the colors serves to establish a second layer of visual tension. Second Nature Exhibition is for Tokujin Yoshioka. This interactive installation brings the two worlds together through structured typography, light & shadow, and connected movement. OPERATION / FLOW / INTERACTION: The project communicates with the audience at the exhibition space and in social media. The audience could use their own lighting source such as smartphone lighting to interact with the exhibition's installation and identity while they are playing with shadow and transparent materials. PROJECT DURATION AND LOCATION: The project started in Fall 2016 and finished in spring 2017 in Pasadena, CA, U.S FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Posters, business cards, pyramid crystal installation, etc. SPECIFICATIONS / TECHNICAL PROPERTIES: Ice-letters: Cinema 4D & Photoshop Installation wall: Size: 1524 x 3048mm Programming: Processing, Arduino, project mapper TAGS: branding, visual identity, exhibition, installation design, graphic design, communication design RESEARCH ABSTRACT: Brainstorm, mind mapping, visual research, CHALLENGE: The challenge was to expand the initial idea by keeping the core brand value of Pace Gallery and creating a promotion for Tokujin Yoshioka's exhibition, close the distance between the audience and the artist. ADDED DATE: 2019-02-27 04:29:38 TEAM MEMBERS (1) : IMAGE CREDITS: Xincong He, 2018. PATENTS/COPYRIGHTS: Copyrights belong to Xincong Jean He, 2019 |
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| Visit the following page to learn more: https://www.jeanxhe.com/ | |||||
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NAME: Xincong He PROFILE: Xincong He goes by Jean, a multidisciplinary digital product designer, and art director. A skilled maker, a passionate designer, and an artistic strategist/dreamer. Raised in China, lives in California, flying around the world. Interests in branding, interaction and experience design. |
| AWARD DETAILS | |
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The Second Nature Visual Identity by Xincong He is Winner in Graphics, Illustration and Visual Communication Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Xincong He. · Click here to register inorder to view the profile and other works by Xincong He. |
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