Saj Logo by Shadi Al Hroub

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DESIGN DETAILS
DESIGN NAME:
Saj

PRIMARY FUNCTION:
Logo

INSPIRATION:
The story behind revolution. Ships have played a major role in the Oman's ability to sail to the eastern and western hemispheres and stay in touch with the civilizations of the ancient world. The clean, hard and angular lines of the A icon and lines compliment the typeface selection.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Saj is an ancient Arabic name means wood used in shipbuilding. The concept of Saj logo explores the symbolism and history and their association to the cultural relevance. Saj investment logo portrays the four pioneered components through the compass, wood, waves and shining icons.

OPERATION / FLOW / INTERACTION:
Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the Saj name and marks.

PROJECT DURATION AND LOCATION:
The project started in January 2019 in Muscat, Sultanate of Oman and finished in February 2019 in Muscat.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Digital artworks

SPECIFICATIONS / TECHNICAL PROPERTIES:
210 mm × 297 mm

TAGS:
Innovation, Creative, Branding, Marketing

RESEARCH ABSTRACT:
To reflects of success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, affluence, material wealth and extravagance.

CHALLENGE:
Simplicity of the concept

ADDED DATE:
2019-02-26 03:45:05

TEAM MEMBERS (3) :
Creative Director : Shadi Al Hroub, Chief Executive Officer : Muneeb Al Kindi and Chief Operating Officer: Ahmed Muhammad

IMAGE CREDITS:
Creative Director : Shadi Al Hroub




CLIENT/STUDIO/BRAND DETAILS
NAME:
Gate 10

PROFILE:
We started our journey back in 2015 and since then, it is a nonstop experience of leaning new market trends and converting them into real business for our customers. We are team of young, energetic and passionate individuals offering our services in different areas of marketing domain. The company’s name Gate 10 represents a gate which we are opening for our clients to take benefits of our ten (10) marketing services. As world is witnessing a rapid digital transformation in almost all industries, so keeping this in our mind that future is all about digital shift, our focus is primarily into digital marketing. Our team’s experience, industry knowledge and attention to detail, make our company different than any other advertising agency in the region.



NOMINATION DETAILS

Saj Logo by Shadi Al Hroub is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Saj Logo by Shadi Al Hroub is Winner in Graphics, Illustration and Visual Communication Design Category, 2018 - 2019.



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COMMENTS
Giulia Esposito Comment #9182 on December 26, 2022, 2:35 pm
I'm absolutely in awe of the design created by Shadi Al Hroub. The way they have managed to communicate the concept of the logo through their work is simply remarkable. The colors, shapes and textures all work together to create a visually stunning logo that conveys a strong message. The attention to detail and the creative approach to this project are truly inspiring, and it's no surprise that it won the A' Design Award! Congratulations to Shadi Al Hroub for this amazing achievement!
Chloe Turner Comment #71319 on January 4, 2023, 3:19 am
Congratulations to Shadi Al Hroub for their outstanding work in graphics, illustration and visual communication design! Their award-winning work, "Saj", is truly inspiring and captivating. The logo beautifully captures the story and spirit of revolution, honoring the Oman's seafaring culture and its ability to stay in touch with the ancient world. The clean and angular lines of the icon and typeface selection are skillfully crafted and capture the essence of the design. It's no surprise that this work was recognized by the A' Design Award!
Elisabeth Clark Comment #74788 on January 4, 2023, 4:59 am
I'm so inspired by Shadi Al Hroub's award-winning work, Saj! The symbolism and history behind the concept is so beautifully portrayed in the logo, with the four iconic components of compass, wood, waves, and shining icons. It's amazing how the simple and clean lines of the A icon, and typeface selection, capture the story of revolution and success so well. The research behind the work is also very impressive, as it reflects abundance, prosperity, luxury, quality, prestige and extravagance. This work is truly a remarkable example of good design that deserves to be celebrated and applauded. Congrats to Shadi Al Hroub on their success!

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