BBALDE Service Brand Identity Design Logo, Symbol and App by Heeok Cho |
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| DESIGN DETAILS | |||||
| DESIGN NAME: BBALDE Service Brand Identity Design PRIMARY FUNCTION: Logo, Symbol and App INSPIRATION: Straw is Korean name is BBALDE. That expression would be a suitable for the function which is able to organize and manage all necessary information at the same time. The symbol of the straw, when viewed from the top of the cup, is a symbol of 9 different shapes in which the straw is inserted at an angle of 45 degrees from various directions including up, down, left and right. The black color of the symbol means the sum of shopping malls logo colors. UNIQUE PROPERTIES / PROJECT DESCRIPTION: BBALDE service is a shopping integrated management service. By the one time registration, people can control purchase list, shipping, purchase decision and review of all shopping malls at the same time. Through the BBALDE logo and symbol, benefits of service can be represented effectively to many users who encounter the BBALDEA service. Moreover it builds unique UI that can reveal service brand. Lastly I would like to share the only identity of BBALDE internally and externally. OPERATION / FLOW / INTERACTION: Through the brand identity of straw, customers can express the identity of the service, and enhance the brand image. PROJECT DURATION AND LOCATION: The project has started. It was completed in Korea in January 2015 and closed in Korea in June 2016. It was appear in the App Store and in June 2015. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Drawing with a pencil on a grid paper Adobe Illustrator CC SPECIFICATIONS / TECHNICAL PROPERTIES: Drawing with a pencil on a grid paper Adobe Illustrator CC TAGS: BI, logo, symbol, App RESEARCH ABSTRACT: It was analyzed and selected to derive a more effective design. After that, I sketched the idea and based on this, I designed it using Adobe Illustrator CC. Next, I gathered opinions about this design by making it public inside and outside. After, This was rearranged, sorted, and modified. It was completed through this process. CHALLENGE: How can I create an intuitive BI that is long-lasting in my customers' memories? This was the most difficult to solve. To imply the function of the brand, and at the same time to find a simple, sophisticated form, After many drawings, internal and external analysis, feedback, and correction, I was able to get BI now. ADDED DATE: 2019-02-25 18:01:00 TEAM MEMBERS (1) : IMAGE CREDITS: Main Image #1 : Designer Heeok Cho, 2015 Optional Image #1 : BBALDE symbol design Optional Image #2 : BBALDE symbol concept Optional Image #3 : BBALDE symbol idea sketch Optional Image #4 : BBALDE service App design |
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| Visit the following page to learn more: https://ello.co/babasea | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Joseph Dale Company PROFILE: Joseph Dale Company is a company that provides shopping management apps. It processes the big data and builds the service based on this. 'BBALDE' collects purchase information of various shopping malls into one, minimizing user's hassle and confusion, and offering a variety of functions to enjoy wise shopping. The function of collecting shopping history, the real time delivery tracking function of order goods, the function of accumulating points collected from the shopping mall and accumulating them, the function of simply processing the product reviews or product inquiries after purchase, The more than more users, who enjoy frequent shopping, the more effective the 'BBALDE' will be. |
| AWARD DETAILS | |
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Bbalde Service Brand Identity Design Logo, Symbol and App by Heeok Cho is Winner in Graphics, Illustration and Visual Communication Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Heeok Cho. · Click here to register inorder to view the profile and other works by Heeok Cho. |
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