Abno Brand Identity by abnodesigns

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DESIGN DETAILS
DESIGN NAME:
Abno

PRIMARY FUNCTION:
Brand Identity

INSPIRATION:
The brand identity is influenced by the Arabic language and its typography. The designer duo who created the brand thinks, speaks, lives, and breathes in their mother tongue. The bilingualism of the designers allows them to approach design with no preference for right to left, or left to right. They see and understand linguistic patterns and connections, weaving this insight into their branding and identity design.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Abno is an acronym of the names of the designer duo that created the design, Abeer and Noor. The logo portrays the global identities of the designers as a bilingual designers working in both Arabic and English. When displayed online or in print, the logo can be rotated 180 degrees to be read in either language. The text in black reads abno in the Latin alphabet. The text in pink reads abno in Arabic script. The logo is physically represented on business cards and in a rubber ink stamp.

OPERATION / FLOW / INTERACTION:
The logo can be rotated 180 degrees to be read in either Arabic or English. It conveys the brand identity of the bilingual designers, who work in both Arabic and English. The text in black reads abno in the Latin alphabet. The text in pink reads abno in Arabic script. The rubber ink stamp is used with black ink.

PROJECT DURATION AND LOCATION:
The initial logo design took place in Toronto, Canada, in 2007. The business cards were first printed in 2008, in Toronto, and again in 2017, in Amman, Jordan.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The logo was hand sketched, scanned and then transferred into vectors using Adobe Illustrator. The designers created the business cards using Adobe Illustrator. The stamp was custom made, out of rubber, and is used with black ink.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The business cards are 90 mm x 50 mm on a 600 gms card, with pink-coloured edges.

TAGS:
Abno, branding, identity, logo, stationary, bilingual, Arabic, Jordan, Amman

RESEARCH ABSTRACT:
The idea for the design emerged instinctively. The designer duo created only one iteration of the design, combining both languages to represent their brand identity as a bilingual team of designers, representing both cultures in their designs.

CHALLENGE:
The designers adapted both languages in a way that does not seem forced. The resulting logo is clean, clear and straight to the point, in both Arabic and English.

ADDED DATE:
2019-02-25 14:38:26

TEAM MEMBERS (2) :
Abeer Zoumot and Noor Issa

IMAGE CREDITS:
All Images, Abeer Zoumot and Noor Issa, Abno Designs, 2015.

Visit the following page to learn more: http://bit.ly/2HL9m07
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Abno

PROFILE:
abnodesigns is a creative studio based in Amman, Jordan. Founded by design duo Abeer Zoumot and Noor Issa, the full-service studio specializes in strategy, design and execution across all mediums. The studio is best known for Branding Design, Art Direction, Festival Design and Online Communication. With clients in Amman, Egypt, Dubai, London and New York, abno bridges east and west to reach a global clientele. abno helps clients create their brands, guiding the entire visual journey from naming to production. The studio’s founders love building brands to boost businesses and help their clients earn brand loyalty. WE USED TO BE NORMAL, BUT IT DROVE US MAD We balance creativity and professionalism. To us, creativity is as important as delivering our design, on time and efficiently. From naming to production, we create brands that give form to your vision. We make the commercial cool. Getting out of the norm is our usual. Our designs reflect a bold mission and strong purpose. We make our clients visible through conceptual and aesthetically timeless branding and advertising. We SELL design. We are Abeer and Noor. Born in Amman, we’ve been twins in inspiration since we met in 1995. After completing degrees in Advertising Design in Toronto, we co-founded abnodesigns in 2006. We are best known for our minimalistic and bold designs. Our work is infused with influences from our middle eastern heritage and our travels around the globe.

NOMINATION DETAILS

Abno Brand Identity by Abnodesigns is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Abno Brand Identity by Abnodesigns is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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