Ragu Communication Stationery Brand Identity by Eleonora Venzaga

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DESIGN DETAILS
DESIGN NAME:
Ragu Communication Stationery

PRIMARY FUNCTION:
Brand Identity

INSPIRATION:
Maybe the love for the simple things, communicating and giving character to a brand with a few elements is never easy. My ideas are that the simple things are the most beautiful. Surely the graphics period that has influenced me the most is Bauhaus.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This design had to reflect stability while creating dynamism. While reflecting brand values such as solidity and versatility. The design turn around the typography. The project pointed to align brand identity, naming, website, and social media strategy around the company’s ideas and desires. Through a sophisticated use of Antenna type, the brand displays a strong personality. A clean editorial grid and different details as the typography that goes ahead through the borders.

OPERATION / FLOW / INTERACTION:
The new brand identity summarizes the need to change the face of the brand.

PROJECT DURATION AND LOCATION:
The project started in September 2016 and finished in March 2017.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The products are printed in hexachrome, using 286 Pantone Uncoated electric blue shades. Also for the stamp it was thought to use the same Pantone. The products made in addition to the business cards are: generic cards to be sent to customers, letterheads and stamps production.

SPECIFICATIONS / TECHNICAL PROPERTIES:
80 mm per 50 mm / 100 mm per 150 mm. The brand identity is composed by, business card, generic card to be sent, letterhead, and stamp production.

TAGS:
Communication, design, brand identity, editorial, print, pantone, fine arts, client

RESEARCH ABSTRACT:
In order to understand the creative process it is necessary to carefully observe the context that surrounds us. Starting from a goal is useful in creative development, understanding where to go and what to communicate, in this case, I started by analyzing the brand, positioning, and competitors.

CHALLENGE:
In every new identity you must not forget its past. Changing the face of a brand is not easy, we need to analyze the new strategy and the new positioning. Obviously a radical choice is possible only if the brand is available to change.

ADDED DATE:
2019-02-25 13:54:06

TEAM MEMBERS (3) :
Paper: Federigoni, Printing: Stabilimento Tipolitografico Ugo Quintily S.P.A. and Contributors: Ragù Communication

IMAGE CREDITS:
Photo:Eleonora Venzaga

PATENTS/COPYRIGHTS:
Credit to: Ragu Communication Logo Design: Andrea Venanzi Creative Director: Stefano Coccia, Martina Venettoni Art Direction and Graphic Design: Eleonora Venzaga

Visit the following page to learn more: http://www.ragucommunication.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Ragù Communication

PROFILE:
Ragù Communication is an international creative communication agency. They personally supervise every phase of the creative process, evolved inspiration in good ideas in higher content. They work with some of the most important international realities in the world in finance, insurance, creative and artistic enterprises, science, real estate. Their approach works because they believe each brand has its own distinct language. They talk directly with the people behind a brand to discover and explore ways they can evolve, consolidate and transform that brand.

NOMINATION DETAILS

Ragu Communication Stationery Brand Identity by Eleonora Venzaga is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Ragu Communication Stationery Brand Identity by Eleonora Venzaga is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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