WKS Group Environmental Statement by CRENEO |
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| DESIGN NAME: WKS Group PRIMARY FUNCTION: Environmental Statement INSPIRATION: The WKS Group is one of the top addresses for rotary web offset printing in German-speaking Europe. High-quality rotary web offset printing is the supreme discipline of the company. Environmental protection plays a central role within the WKS Group. In its new environmental statement, we have made this visible with the help of a creative concept. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The main material of the WKS Group is paper. So what could be more logical than taking up the conceptual framework for the new environmental statement. Since the goal was to make the environmental statement available primarily as a digital publication, we wanted to transport the analogue, haptic world (paper structure, cut edges, etc.) into the digital world. OPERATION / FLOW / INTERACTION: The environmental statement is divided into an image and facts section. The most important key figures are displayed in front of the image section in order to show the viewer the positive core indicators at a glance right at the beginning. The key visuals create a striking substructure within the two information groups. A well thought-out concept, a stringent structure, a lot of white space and surprising headlines present the past and future activities of the company in the field of the environment in an appealing way. PROJECT DURATION AND LOCATION: The project started in November 2017 and finalized in May 2018 in Essen, Germany. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: For the individual chapters, symbolic and elaborately designed paper collages were developed by hand, photographed and used as key visuals. The generously sized images were used from the production sites. For creating the illustrations and linear graphics we used Adobe Illustrator. The result is an informative environmental statement, which bundles all relevant contents of 3 companies on almost 90 pages and presents them structured and attractively under the umbrella of a stringent concept. SPECIFICATIONS / TECHNICAL PROPERTIES: 210 mm x 297 mm x 7 mm TAGS: Annual Report, Book, Editorial, Collage, Paper, Illustration RESEARCH ABSTRACT: In order to give the core topic the greatest possible relevance, environmentally specific symbols within the key visual collages were placed in a new context in order to support the content of the respective chapters or to introduce them. CHALLENGE: The main challenge was the creation of the key visuals. Motifs had to be found which create a connection to the topic environment and therefore form the basis for the respective chapters of the environmental statement. This environmental symbols were made of paper collages cut out by hand. Afterwards they had to be photographed with a matching play of light and shadow. ADDED DATE: 2019-02-25 13:19:03 TEAM MEMBERS (2) : Art Direction: Alexander Willuweit and Designer: Kristina Wiesenborn IMAGE CREDITS: CRENEO, 2019. |
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NAME: CRENEO PROFILE: CRENEO strengthens your brand. CRENEO thinks holistically and works interdisciplinarily. CRENEO fields of activity: brand strategy, brand design, and brand communication. CRENEO was founded in 2009. CRENEO can look back on longstanding experience in brand support for large, medium, and small companies. CRENEO covers the entire range of classic communication, from complex corporate design solutions to digital media. |
| AWARD DETAILS | |
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Wks Group Environmental Statement by Creneo is Winner in Graphics, Illustration and Visual Communication Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with CRENEO. · Click here to register inorder to view the profile and other works by CRENEO. |
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