SoundRevel Branding Brand Identity by Mark Turner

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DESIGN DETAILS
DESIGN NAME:
SoundRevel Branding

PRIMARY FUNCTION:
Brand Identity

INSPIRATION:
Our inspiration came from our strap-line Real Music Real People. It derives from a combination of traditional and electronic mediums. The symbolic image of the record and its grooves, the sound waves from a cymatics visualisation of sound and the human interaction to the way music engulfs the human mind. Sound, movement and energy were the key ingredients.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
SoundRevels brief was to create a bold, yet iconic identity for their global Music Festivals and Online Streaming App. They promote independent artists and DJs all over the world. They needed an identity that was timeless and felt well established. It also had to be flexible to be able to be used across all digital and conventional formats. Our creative design used the iconic grooves of the record, evolving into sound waves radiating out from its centre, which in turn form into simplistic human faces.

OPERATION / FLOW / INTERACTION:
When icon is used as an animated gif light will pulse from the centre outwards.

PROJECT DURATION AND LOCATION:
The project started in October 2018 and finished in January 2019 in Hitchin, Hertfordshire, United Kingdom.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The icon was created by hand using an iPad and Apple Pencil, then saved as a vector image in Adobe Illustrator, produced for digital, produced for printed materials, produced for textile use.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The logo is designed to be used at varying sizes, e.g. for use as a small icon on FaceBook, Twitter and Instagram. Or to be used on large stage festival branding, printed material, and festival merchandise.

TAGS:
Real Music Real People, SoundRevel, media production, broadcasting.

RESEARCH ABSTRACT:
Researched how sound waves appear visually. Researched how sound waves interacted when they increased in pitch.

CHALLENGE:
To bring together different genres of music form old school vinyl to modern digital streaming into one icon. Also to bring the human element into the icon and have a synergy look and feel across the three elements.

ADDED DATE:
2019-02-24 19:07:10

TEAM MEMBERS (1) :


IMAGE CREDITS:
Mark Turner, 2018.

Visit the following page to learn more: http://www.kre8ivepartners.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
SoundRevel

PROFILE:
SoundRevel are global music festival curators, they are also a broadcasting and media production company. They specialise in promoting independent artists and DJs from around the world of music. As organisers of retro music festivals both in the UK, and globally, SoundRevel specialise in promoting music, musicians and DJs from a wide breadth of genres. They also promote charity festivals to raise funds for a wide range of deserving causes. They bring Real Music to Real People.

NOMINATION DETAILS

Soundrevel Branding Brand Identity by Mark Turner is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Soundrevel Branding Brand Identity by Mark Turner is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.

· Read the interview with designer Mark Turner for design SoundRevel Branding here.

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