Nano Airy Curling Iron by Takako Yoshikawa - Kasetu Souzou Inc.

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DESIGN DETAILS
DESIGN NAME:
Nano Airy

PRIMARY FUNCTION:
Curling Iron

INSPIRATION:
Many working Japanese women are hardworking and do their best. They are busy in the morning, and the time spent on hair care is limited. I'd liked to design a product to create a comfortable and elegant time for them. First, I had started thinking about functionality and got some ideas, the hot air function, the good sizes, the ease of operation, the comfort etc. Then, I had thought I want a product looks beautiful pure white pottery with precious pink metal. That's why the basic color of the product is soft, warm and pure matte white.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The nano airy curling iron uses an innovative negative ion technology. In combination with its nano-ceramic coating, the device models the individual hair strands particularly gently and quickly with a maximum operating temperature of 180 degrees Celsius to create a smooth curl structure. Soft flowing lines define the design of the nano airy, which lies comfortably in the hand. These lines and the white-and-pink color scheme lend the device a feminine character.

OPERATION / FLOW / INTERACTION:
We plan and propose this product in 2015, complete the design in June 2016, then completed the design data in December 2016 and started manufacturing the mold. Mass production began in August 2017, and it was released in November.

PROJECT DURATION AND LOCATION:
This project began on 23rd November 2017, was awarded RED DOT AWARD (Winner) in July 2018, it was exhibited in the red dot museum of Essen, Germany. In February 2019, the German Design Award (Winner) was awarded and an award ceremony and work exhibition was held at Frankfurt Messe Ambiante.

PRODUCTION / REALIZATION TECHNOLOGY:
I first expressed handwritten designs, then expressed them digitally, examined all the materials, and completed the design data. Next, I created a mockup based on design data, and more carried out concrete verification. Finally, the main material I used for the appearance is heat resistant resin that can withstand high temperatures of 200 degrees Celsius. I gave design data and samples to the production factory and mass-produced.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The hot air curl iron with negative ion function. Universal voltage, maximum temperature 180 degrees Celsius.354 x 64 x 89mm, diameter 34mm, 405g

TAGS:
Keep smooth texture, soft shiny and beautiful, Curl Iron, Hair styling, negative ion function

RESEARCH ABSTRACT:
By the time I completed this product, I studied hundreds of curled irons that were released. For my research I have visited not only Japan but also other foreign countries, Hong Kong, Korea, London, Shanghai, Taipei, etc. to see the products. At the same time, I also studied the design characteristics required by women for curl irons. The main research theme is design, material, painting, function. Based on this huge amount of research data, I completed this design.

CHALLENGE:
I tried so hard the detailed parts how to express softness and femininity. I used a lot of creativity to select materials for the texture. In order to reproduce the imaged color, I examined the painting many times.

ADDED DATE:
2019-02-24 18:52:46

TEAM MEMBERS (3) :
Product Design : Takako Yoshikawa, Art Direction and Adviser :Tadanori Itakura and Manufacturer : Koizumi Seiki Corporation

IMAGE CREDITS:
Main Image,#1〜4,All images were created by Kasetu Souzou Inc.
Artistic Director, Takako Yoshikawa
Art Director, Photo, Tadanori Itakura


PATENTS/COPYRIGHTS:
Design right : 2016-12-12,003496579-0001,HH28206895,Patent of Japan.Copyrights, Kasetu Souzou Inc., Takako Yoshikawa.

Visit the following page to learn more: http://www.kasetu.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Takako Yoshikawa,Kasetu Souzou Inc.

PROFILE:
Our Company,Kasetu Souzou Inc. is branding company based in Japan by Takako Yoshikawa.The product name is nano airy, and the brand name is Maison de airy.This brand was born by collaboration of two companies with Kasetu Souzou Inc..First company is Samantha Thavasa is a Japanese luxury fashion house that the label is known primarily for handbags popular among women in their twenties. Next is Koizumi Seiki is a Japanese electronics manufacturer.

NOMINATION DETAILS

Nano Airy Curling Iron by Takako Yoshikawa-Kasetu Souzou Inc is a Nominee in Beauty, Personal Care and Cosmetic Products Design Category.

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AWARD DETAILS

Nano Airy Curling Iron by Takako Yoshikawa-Kasetu Souzou Inc is Winner in Beauty, Personal Care and Cosmetic Products Design Category, 2018 - 2019.



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