Bucalu Corporate Identity by Hesse Shanghai, Klaus Hesse, Shen Tu and Jiang Yi |
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| DESIGN NAME: Bucalu PRIMARY FUNCTION: Corporate Identity INSPIRATION: Since its foundation, Bucalu has been oriented towards the German art of engineering and interdisciplinary systems thinking. The design of the new brand name is based on a typeface by »Bauhaus« artist Herbert Bayer. »Bauhaus« is regarded as a pioneer in the development of a new design vocabulary that incorporates industrial manufacturing processes. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Bucalu has set new standards in the Chinese market for high functionality, energy efficiency and timeless design. Bucalu developed a smart system to offer a wide range of high-tech windows, doors and building envelopes for different requirements. The new brand design also impresses with clarity, functionality and timelessness. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in January 2018 in Guangzhou,China and finished December 2018 FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: Windows, doors and building envelopes made of aluminium are self-evident but also vital products. Windows are not everything, but without windows everything is nothing. Its form the interface between inside and outside. Windows and doors are an important part of our personal security and at the same time of our freedom. The new brand design is intended to convey the sophisticated technology as well as the outstanding quality of life for living and working. CHALLENGE: The biggest challenge was to understand the complex market of windows and doors. Bucalu's communication is aimed at various target groups such as end users, architects, investors, real estate developers, installation companies, resellers and its own employees. All interests of the different target groups had to be considered accordingly. ADDED DATE: 2019-02-24 14:21:22 TEAM MEMBERS (5) : Creative Director: Klaus Hesse , Art Direction: Shen Tu, Jiang Yi, Designer: Feng Kexiang, 3D modeling: Hu Dahao and Strategy: DeTao Group IMAGE CREDITS: Hesse Shanghai, Klaus Hesse, Shen Tu and Jiang Yi, 2018. |
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NAME: Bucalu PROFILE: Guangdong Bucalu Curtain Wall,Window&Door System Co.,Ltd., started in 2002, is Asian-Pacific leading provider of windows & doors system specializing in product application solutions for building elevation and enclosure in different application environment. In the possession of exclusive national application base of windows & doors system technology in China, one of the top three R& D and testing bases of windows & doors system in the globe, which provides innovative and leading product solutions, range from systems of windows & doors in building elevation, winter garden, sun shading and outdoor enclosure. Global material R& D for windows & doors system and supply chain purchase management system, meets EU CE and USA ASTM standards on windows & doors technologies. With a wide presence from high end mansion in China to regional landmark buildings, Bucalu provides more valuable application solutions of windows & doors system in more and more projects based on its abundant product application and service experience. Upholding high-quality windows & doors system and professional technical services, Bucalu is dedicated to contribute to the prospective and sustainable development of buildings, and creating better life for human beings. |
| AWARD DETAILS | |
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Bucalu Corporate Identity by Hesse Shanghai, Klaus Hesse, Shen Tu and Jiang Yi is Winner in Graphics, Illustration and Visual Communication Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Hesse Shanghai, Klaus Hesse, Shen Tu and Jiang Yi. · Click here to register inorder to view the profile and other works by Hesse Shanghai, Klaus Hesse, Shen Tu and Jiang Yi. |
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