Good Cheer! Good Year! Greeting Cards by Pei-Bin Hu

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DESIGN DETAILS
DESIGN NAME:
Good Cheer! Good Year!

PRIMARY FUNCTION:
Greeting Cards

INSPIRATION:
The Lunar New Year is a very meaningful festival for Taiwanese. We usually bless everyone in many ways at this moment. So, for myself, I usually make a greeting card at this time of the year to bless every important person around me. The content of the greeting card usually combines with the Chinese zodiac and creative copywriting. I hope everyone who receives the greeting card will be happy all day!

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The purpose of the greeting card is to congratulate and warm the heart, so that the main vision is presented by hand-drawn illustrations. On the one hand, the hand-painted strokes have more temperature than the usual computer illustration, on the other hand, there are more fun and imagination with the hand-drawn greeting card. Handwritten fonts hopes to make people feel earnestly and sincerity. After all, It’s a pleasure thing to make a hand-written greeting card instead of digital printing in this computer era.

OPERATION / FLOW / INTERACTION:
In the content of the greeting card, the homonym between the languages is used to achieve fun. "Monkey Monkey Year" is taken from the pronunciation of Cantonese "good" - like the pronunciation of the Taiwanese "monkey", developed into the monkey year based on good years. With such a small interest, people will smile and achieve the purpose of blessing.

PROJECT DURATION AND LOCATION:
The design was completed in January 2016. Finished printing in February 2016.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The illustration on the greeting card is drawn with a technical pen, which considers whether many people should use a human hand or a monkey's hand to get a banana, but in terms of fun, it is more appropriate to decide to use a monkey's hand to take a banana. Handwritten fonts try a lot of different ways to determine whether to use your most basic and original handwriting is most appropriate.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Size: Width 105 x Height 148 mm Paper: 240 g

TAGS:
Greeting card, Lunar year, Taiwan, Monkey, Image design, Hand Painted, Card Design,

RESEARCH ABSTRACT:
At that time, Taiwan experienced a lot of sadness and anger in 2015. Some of my friends have experienced major changes in their lives, and I have some health problems. Because of the influence of these things, I hope that the new year will start at a new beginning, and everyone can live a good life. Although this desire is small, it is difficult to achieve.

CHALLENGE:
The hardest part of a greeting card is not the production technology or other printing techniques, but the simplicity and power of the content presentation, and the ability to have fun, to make people smile, and at the same time achieve the purpose of blessing.

ADDED DATE:
2019-02-24 07:23:54

TEAM MEMBERS (1) :
PEI-BIN HU

IMAGE CREDITS:
PEI-BIN HU, 2016

PATENTS/COPYRIGHTS:
PEI-BIN HU, 2016

Visit the following page to learn more: https://www.behance.net/BrianRoo
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CLIENT/STUDIO/BRAND DETAILS
NAME:
gttt.

PROFILE:
"gttt." - great things take time. Good things take time and hardship, and the final result is rare and beautiful.

NOMINATION DETAILS

Good Cheer! Good Year! Greeting Cards by Pei-Bin Hu is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Good Cheer! Good Year! Greeting Cards by Pei-Bin Hu is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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